Friday, September 20, 2019
Marketing Strategies on Social Media: Fast Food
Marketing Strategies on Social Media: Fast Food Introduction Social media has become one of the channels with the highest impact of advertisements in the last decade. This is primarily because of the widespread reach of the internet and social media tools through all locations. The principles based on which any marketing communication strategy is defined are as follow Create attention among the people. The marketing communication strategy should be such that it is highly visible and capture immediate attention of the viewers. The communication strategy should be relevant to the target market and arouse interest to meet the needs of the customers. It should convince the customers to the extent that people want to try the new product or service. The communication strategy should be simple, quick and make the customer confident to act on the information and go ahead to buy the product or service. Because of the increase in the online traffic in social media sites every day, with millions of new users signing up, all organizations would only be at ease to reach out to more people and customers through social media communication. This platform would unlike other advertising mediums such as billboards, televisions etc. be a two way channel of communication instead of one. So it could also couple as a point of contact for grievance and complaint management, besides the promotional activities. Also using the social media tools for marketing communication would make it more dynamic and real time, where pictures and videos of events happening presently can be shared immediately. These are some of the advantages that all companies wish to reap by using such tools. MacDonalds and Burger King are two such organizations which have started using social media communication strategies. McDonalds McDonalds was started in 1940 as a barbeque joint in California. However later on it was changed into hamburger and fast-food catering stand. This was the first fast- food chain to use the principles of a production line in its stores. Over many decades the popularity of McDonalds has grown and now it roughly serves around 68 million customers every day. It has its presence across 120 countries, and has almost 40,000 outlets throughout the world. The Revenue generated by MacDonalds is around $25 billion. McD has a multinational strategy where it caters to the different culinary needs of different geographical regions based on the demographics and culture. It has a diverse menu across different locations using different ingredients suited to the particular locality. Burger King Burger King was started in the year 1953 as a fast food and hamburger restaurant chain in Florida. The organization has changed hands quite a few times. Presently 3G Capital has a majority stake in Burger King. Burger King essentially served only the America and Canada region until last decade where it expanded into more international countries for better opportunities. Burger King has revenue of $ 4.1 billion. The Offerings of Burger King were comparatively less and inflexible. However after the restructuring of the organization image by 3G Capital, Burger King made more adjustments in its offerings to cater to a wider target market. Burger King in the 1970s was at the peak of advertisements; however that lost focus in a decade. Presently Burger King has around 15000 outlets throughout the world. Almost 47.5 % are in the USA itself. Comparison of the two organizations. McDonalds and BK have had a different approach to reaching out to the target market and there is some difference that is also reflected in the social media platform communication strategies. Let us check these out in details. McDonalds has a different menu at different locations taking into consideration the culture and food habits of different areas. All such geographical locations are equally important. So essentially McDonalds follows a global strategy. Burger King on the other focuses more on the USA outlets and tries to target the local audience more than the international market. As a result McDonalds social media page will have more information regarding the store openings at various locations and pictures if various people at different locations enjoying their food. Burger King on the other hand focuses more on the promotion of new products. The page will contain more information about the features of new products and the price. McDonalds has a marketing communication strategy with a global identity and so it focuses more on the soft factors such as different people at different location enjoying their meal, different events where customers are participating. So there would be more content to make the customers involved. Burger King on the other hand plays more on the hard factors by describing the new taste and ingredients used and the reasonable prices. Burger King Page also couples up as a customer complaint portal where people can state their grievance and the customer support team reaches out to them. However, since there are hardly any product features in the MacD page, there are fewer incidents of customer complaints in these pages. Conclusion The social media communication strategy clearly depends on the target market that is being catered to and the factors which are being marketed. A local strategy which focuses more on the products that is being served will have a direct promotional strategy which showcases the product features. A global strategy would focus more on the soft factors that involves more customer participation, opinion polling etc. References Marketing communications by Oyujimi Kayode Strategic marketing communications by Paul Smith, Alan Pulford Marketing Communications by Lynne Eagle
JP Morgan Essay -- essays papers
JP Morgan John Pierpont Morgan is considered one of the founding fathers of the modern United States economy. He was an industrial genius that is accredited with the founding of many companies including General Electric and AT&T. However, Pierpont is looked upon as a saint and demon the same. He received a honorary degree from Harvard university that read: "Public citizen, patron of literature and art, prince among merchants, who by his skill, wisdom and courage, has twice in times of stress repelled a national danger of financial panic." But Robert LaFollette, the Wisconsin progressive, saw him as "a beefy, red-faced thick-necked financial bully, drunk with wealth and power." Despite conflicting opinion on his persona, his influence and character shaped the business world more so than any other person at the turn of the century. Morgan was a banker, railroad czar, industrialist, financier, philanthropist, yachtsman, and ladies' man. He was king to a handful of millionaire barons who contro lled the country's wealth in an era of little government regulation. The wealth of the Morgan family did not begin with Pierpont but with his grandfather Joseph Morgan. Joseph prospered as a hotelkeeper in Hartford, Connecticut. He helped to organize a canal company, steamboat lines and the new railroad that connected Hartford with Springfield. Finally he became one of the founders of the Aetna Fire Insurance Company. Joseph's first son was Junius Spencer Morgan, also destined for the life of a businessman. He spent a number of years as a dry-goods merchant before moving to Boston and into the foreign trade business. Junius was invited to join the firm of George Peabody & Co. in 1854. In 1864 Junius took over the Peabody Company and changed the name to J.S. Morgan & Co. John Pierpont Morgan was born on April 17, 1837 in Hartford, Connecticut. He was nicknamed "Pip" by his childhood friends. The family prospered in Hartford until Junius moved the family to Boston where Pip began Boston English High. He did well in the prestigious high school and then in his second high school in Vevey, Switzerland. The family moved to London and John transferred to the University of Gottingen in Germany. John continued to excel in his studies and majored in mathematics. He began to become interested in business affairs as he started and investing club amongst his friends and... ...l Company, the National Tube Company and the American Bridge Company. One of Morgan's most famous business deals was the formation of the United States Steel Corporation in 1901. Morgan collaborated with Elbert Gary and John Gates to consolidate different steel companies to form a "supercombination." The U.S Steel Corporation was Bibliography: Allen, Frederick Lewis. The Great Pierpont Morgan. New York: Harper & Brothers, 1949. Grant, Peter. "The Giant J.P. Morgan and The Panic of 1907." The New York Daily News 20 Mar. 1998: 49 "J. P. Morgan". Dictionary of American Biography. New York: Charles Scribners and Sons, 1934. Vol. 7 "J. P. Morgan". International Directory of Company Histories. Chicago: St. James's Publishing, 1990. Vol. 2 Mooney, Richard. "Banker of America." The Boston Globe 4 Apr. 1999: L1 "Powerful house of Morgan Changes with the Times." The San Diego Union-Tribune 24 Feb. 1986: 18 Sinclair, Andrew. Corsair: The Life of J. Pierpont Morgan. Toronto: Little, Brown and Company, 1981. Strouse, Jean. Morgan: American Financier. New York: Random House, 1999. Winkler, John. Morgan the Magnificent. New York: Garden City Publishing, 1930. www.jpmorgan.com
Thursday, September 19, 2019
Should Gays Marry? :: Gay Marriages Homosexuality Essays
Should Gays Marry? The essays by William Bennett and Andrew Sullivan are just the tip of the iceberg in the debate over homosexual marriage. This debate has been going on for years, with many solidly supported opinions on the topic. Both authors provide strong points and well written essays, and include some similar ideas, even though the message of each essay is contradictory to the other. Andrew Sullivan’s essay, â€Å"Let Gays Marry,†is about how gays and lesbians have long been alienated from their basic rights as American citizens. He argues that allowing gays to marry will not drastically change the description of marriage as we know it, but will simply entitle same sex partners to devote themselves to each other, and declare their love for each other. The Supreme Court made an influential ruling that â€Å"’a state cannot deem a class of persons a stranger to its laws.’†(25) Sullivan argues that that is just what America has been doing by not legally recognizing domestic partners of the same sex. He claims that â€Å"at some point in our lives, some of us are lucky enough to meet the person we truly love,†(25) gays included. Sullivan recognizes that many religious organizations are against homosexuality, but this country has a separation of church and state that makes that argument arbitrary in terms of legality. He points out that the government gives out civil marriage licenses, and gays should not be left out of that. Sullivan also states that the definition of marriage has been changed in the past. Women are no longer the property of their husbands, and interracial marriages are no longer taboo. He argues that allowing gays to marry would simply be another revision for the better, not a radical change in the institution. Sullivan brings up the argument that marriage is for raising children, but many married couples have none. He lists as examples such people as the Doles and the Buchanans; two very conservative families. The article by William Bennett, â€Å"Leave Marriage Alone,†is about how marriage is a sacred tradition. He believes that if you broaden the definition to include gays, that act will totally alter the purpose and meaning of marriage.
History of the Novel :: Free Essay Writer
The arrival of the novel was not a sudden process. Stories have existed among mankind since the cave man began drawing on the walls. From the Bible to Homer's epic poems to Shakespeare's plays the evolution of the novel has been a gradual but steady process. Now it must be made clear that books existed before the eighteenth century, fiction was written–however, the idea of a ‘novel’ did not come into existence until the 1700s. Although there is no way to credit the ‘first’ novel, however there are at least three â€Å"groups of works†which can be designated as the novels â€Å"predecessors†(Stoddard 30). These three consist of: 1. The Greek Romances "All that we have of it is evidence, more or less complete, of the existence of eight tales" (Stoddard 30) including the story of Nimrod, the story of Dinias and the story of Sinonis. These are stories of adventure and romance. According to Stoddard, these stories focus mainly on external events. These stories do not discuss the internal emotions of the hero. It is a story "wholly external depicting only adventures of the body, of the physical senses" (Stoddard 35). 2. The Italian and Spanish Romances These texts have "vastly influenced the literature of Europe" (Stoddard 39). Although they are similar to the Greek romances with their adventurous tales, there is a more sentimental feel to these stories. These texts take the "pastoral" idea of romance and images of the sentimental lover and longing for the past come into mind. "They are not the novel" (Stoddard 41) but when studying these works, one can see the influence the played on the eighteenth century novel. 3. Prose Romances of Chivalry They tell stories of knights rescuing the damsel in distress and riding off into the sunset. "Tracing a direct line of decent is difficult, but the spirit of these romances of the chivalric deeds"
Wednesday, September 18, 2019
A Comparison of House of Usher, Bierces Beyond the Wall, The Black Cat
Parallels in Poe's House of Usher and Bierce's Beyond the Wall, Poe’s The Black Cat and Bierce's John Mortonson's Funeral, and in M.S. Found in a Bottle by Poe and Three and One are One by Bierce.     When one decides to become an author, one can not help being influenced by his predecessors, causing some of one's work to reflect and echo the predecessor's. Such is the case between Ambrose Bierce and his predecessor, Edgar Allen Poe. Excluding the obvious fact that both Poe's and Bierce's short stories show an attraction for death in its many forms, depictions of mental deteriorations, supernatural happenings, and ghostly manifestations, there are other similarities and parallels. Examples of them appear in Poe's short story "Fall of the House of Usher" and Bierce's short story "Beyond the Wall", Poe's "The Black Cat" and Bierce's "John Mortonson's Funeral", and in "M.S. Found in a Bottle" by Poe and "Three and One are One" by Bierce. Beyond the Wall vs The Fall of the House of Usher In "Beyond the Wall", the descriptions of the setting, the words Bierce used, and the way the story opens reminds one of Poe's "The Fall of the House of Usher." In both stories the narrator travels to the house of a childhood friend whom the man has not seen in many years. The narrator begins his journey on "... the whole of a dull, dark, and soundless day in autumn of the year, when the clouds hung oppressively low in the heavens...". Poe creates the feeling of despair by writing about how "a insufferable gloom pervaded my spirit" when the narrator saw "the melancholy House of Usher." He looked upon "...the simple landscape features of the domain - upon the bleak walls -... upon a few rank sedges - and upon a few white trunks of decayed ... ...n stories; so what's the use?" Bierce was able to hold his own with almost any story he had written with the masters, like Mark Twain, Brett Harte, and of course, Edgar Allen Poe. Bibliography Ambrose Bierce, The Complete Short Stories of Ambrose Bierce. University of Nebraska Press, 1984. Dedria Bryfonski, "Ambrose Bierce." Twentieth Century Literary Criticism, Volume One. Gale Research Company. New York, 1978. Cathy N. Davidson, Critical Essays on Ambrose Bierce. G. K. Hall & Co. Boston, Massachusetts. 1982. Arthur Miller, "The Influence of Edgar Allen Poe on Ambrose Bierce." American Literature. Volume Four. May 1932. pp 130- 150. Edgar Allen Poe, Edgar Allen Poe: Eight Tales of Terror. Scholastic Magazine, Inc. New York, 1978. Edgar Allen Poe, The Fall of the House of Usher and Other Tales. New American Library. New York, 1972  Â
Love in Pre-1914 Poetry :: Poetry Poems Love Emotions Essays
Love in Pre-1914 Poetry Compare and contrast the ways in which writers’ present ideas about love in a selection of pre-1914 poetry Poetry is usually used to convey strong feelings and emotions which may be difficult to express in any other form. Poems are especially good at portraying feelings of love because they have set rhythms which can flow better than ordinary speech; poetry can also be good at expressing anger as the rhythms are capable of being very harsh. From times pre-dating the Tudors, poetry has been used by men to win the affections of their prospective mistresses because, by using verse, they could show emotion without embarrassment. The technique of using poetry to woe was used by Andrew Marvell in his poem ‘To His Coy Mistress’. The traditional, model woman, particularly in the 17th Century, was supposed to maintain a state of coyness until after she was married off to a suitor who met with her fathers’ approval. Andrew Marvell’s ‘To His Coy Mistress’ speaks of the passage of time moving on and of a man’s frustration at his mistress’s coyness. â€Å"Had we but world enough, and time, This coyness, lady, were no crime.†(Lines 1-2) In the above the man is telling the lady that if they had ‘all the time in the world’ then her coyness would be fine and he would not mind it at all. These first two lines of the poem are the beginning of the ‘if’ section. Marvell goes on in this section to say: â€Å"Thou by the Indian Ganges’ side Should’st rubies find: I by the tide Of Humber would complain. I would Love you ten years before the flood: And you should, if you please, refuse, Till the conversion of the Jews.†(Lines 5-10) The Ganges is an exotic river and, especially in the 17th Century when travel to India was rare, it was the source of much fascination. By saying that she is by the Ganges and yet he is by the Humber, a very unexciting river, he is flattering her. She is worthy of a glamorous river whereas he is not. Marvell writes that he would love her even before the two rivers are joined in a second Biblical flood. He also says that she could refuse to heed his advances until the â€Å"conversion of the Jews†this, like the second flood, is a very unlikely event. The poem then continues with Marvell writing of a â€Å"†¦vegetable love†¦Ã¢â‚¬ (Line 11) This love would continue to grow with time and the man and woman’s platonic relationship would carry on without hindrance if only they had the time. If the man had forever then he could take the time to
Tuesday, September 17, 2019
Chloroplast Lab :: essays research papers
Determining Rates of Photosynthesis Through Chloroplasts      Introduction:           1)Background=           2) Purpose= measure the rate of photosynthesis in chloroplasts.           3) The chloroplast will be subjected to two experimental conditions- light, and the absence of light, using a spectrophotometer to determine the amount of DPIP reduced at specific time intervals under each condition.           4) I predict the amount of DPIP reduced will vary for each condition and increase over the time intervals. I hypothesize under the light condition the amount of DPIP will drastically be reduced within each five minute time interval. However, under the dark condition the DPIP will not be reduced due to the fact that light is required for photosynthesis.           5) The rates of photosynthesis in each of these reactions will be measured by the amount of light reaching the photocell in the spectrophotometer. This data will be a percentage that represents the amount of DPIP reduced.      Methods           DPIP will be used to determine the rate at which the cholorplasts are being reduced. The spectrophotometer will establish the wavelength of light that penitrats the chloroplast solution in turn determining the amount of electrons reduced. In the dark reactions, the spectrophotometer will measure the amount of light passing through a darker solution of DPIP and chloroplasts. In the light reactions, the lighter solution, caused by reduction of the chloroplasts, will allow a larger amount of light to pass through to the photocell of the spectrophotometer. Thus, the spectrophotometer will prove wheter the light or dark reactions affect the rate of photosynthesis in chloroplasts. We will also be using a reference solution made of water, phosphate buffer, and active chloroplasts. The purpose of this solution will be used to set the transmittance level for the experiment. The control solution, which is different than the reference solution, is compris ed of water, phosphate buffer, and DPIP. It will be used to prove that the three element of the solution do affect the results- it is strictly the chloroplasts that are subjected to the light/dark conditions. Requirements for Test Tube Set Up Data Collected During Time Intervals Photosynthetic Rate for Light Reactions 0     5     10     15     20           Time Intervals          Photosynthetic Rate for Dark Reactions 0     5     10     15     20           Time Intervals          Results: The results for the various conditions differed dramatically. As seen in the table, â€Å"Data Collected During Time Interval†the reference test tube remained at a trasmittance level of 100% for all five experimental tests. The control solution remained fairly constant for all five tests, but did vary slightly after the five minute time interval.
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