The Forest in Folk and Fairy-Tales - 3104 Words

It has been said that in literature a forest is a place where you can both lose and find yourself. Explore the use of the forest theme in fantasy literature and discuss its relationship to the forest of folk and fairy tales. * Word count: 2700 words excluding quotes The forests of legends, myths, fantasy and fairy tales have become laden with cultural and psychological symbolism: The ancient trees in dark, uncharted places symbolise the refuge of magic and mystery beyond man’s dominion. They represent the unknowable dangers and challenges of life, a forbidden place that nevertheless yields up reward for the intrepid trespasser, a place where tests integral to personal growth are met and overcome. The fairy tale genre and cautionary†¦show more content†¦This forest is particularly deadly, mentor Gandalf thrice reminding the group to stick together and not leave the path: ‘Don’t stray off the track†¦you will never find it again and never get out of Mirkwood’ (Tolkien: 1966: 125) However this admonition merely serves to foreshadow that Bilbo’s coming ordeal will be faced off the path and alone. * ‘The entrance to the path was like a sort of arch leading into a gloomy tunnel made by two great trees that leant together, too old and strangled with ivy and hung with lichen to bear more than a few blackened leaves.’ (Tolkien: 1966:133) * Bilbo notices ‘dense cobwebs with threads extraordinarily thick’, in the ‘stabs’ of sunlight that penetrate the dark and gleams of bulbous eyes appearing when the darkness becomes stifling and absolute. In this nightmare reality, Bilbo’s allies are mysteriously spirited away and he is ‘left alone in complete silence and darkness.’ (Tolkien: 1966: 145) This solitude performs a dramatic narrative function: It enhances Bilbo’s desperate sense of being lost and marks the moment before the hero must find his strength and prove his autonomous control and competence. * The forest of the fantasy now provides a dire landscape and peril from which Bilbo must emerge having proven himself without anyone’s help. The life and death challenge meted out to Bilbo comes in the form of a hideous giant spider. AsShow MoreRelatedThe Brothers Grimm s Fairy Tales1459 Words   |  6 PagesIn the 19th century the Brothers Grimm fairy tales gave us , sex, vengeance, cruelty, crime and murder. When the Brothers Grimm wanted to get across their morals, they used the sex, vengeance, cruelty, crime and murder. For example, in Cinderella the step sisters, cut off parts of their feet to fit into the golden slipper, and The Little Mermaid died at the end of her story. In the 20th Century, we have more of a sugar coated approach to fairy tales. For example, in Cinderella her step sisters, simplyRead MoreAnalysis Of The Book Fairy Tale 810 Words   |  4 Pagesrobes. In usual time, the black robes they wear usually use red sash and trim to decorate as a symbol of the willingness to sacrifice for faith. (Dilloway, 2006) 2.2 The definition of fairy tale and nonsense literature Fairy tale is a kind of short story that transfers from folkloric and fantasy characters. Fairy tales are based on the thoughts of ancient society. They take places in a magical world and the time and space are differing from reality. (Zipes, 1999) There are talking animals, enchantingRead MoreLittle Red Cap : Negative Consequences Of The Grimm s Ideas1648 Words   |  7 PagesThe wolf tricks Little Red Cap to stray off the path into the beautiful forested. Little Red Cap, seeing the beauty of the forest, â€Å"ran off the path and plunged into the woods to look for flowers. And each time she plucked one, she thought she saw another even prettier flower and ran after it, going deeper and deeper into the forest† (94). She â€Å"plunges† immediately into the forest, showing how easily she is distracted from her goal and how quickly she becomes infatuated with something beautiful. OnceRead MoreAnimal Imagery In Fairy Tales1478 Words   |  6 Pagesinterpreted the use o f animal imagery in western folk and fairy tales as a means for providing entertainment and moral lessons to western society. However, many historians have different ideas about how animal imagery and stereotypes actually affect a society besides keeping away from wolves and bears and such. Dr. Jack Zipes, a professor of German and comparative literature, promotes in his paper, What Makes a Repulsive Frog So Appealing: Memetics and Fairy Tales,† that the story of â€Å"The Frog Prince† isRead MoreThe Lais Of Marie De France865 Words   |  4 Pagescategorized as fairy tales is dependent on the definition of â€Å"fairy tale.† Using various scholars’ definitions of â€Å"fairy tale† and conceptions of the fairy tale genre, criteria for â€Å"fairy tales† arises. Then, close-readings of three lais, â€Å"Guigemar†, â€Å"Lanval† and â€Å"Yonec†, are used as a mechanism for meeting or failing the criteria. This methodology is then evaluated and problematized. The criterion for fairy tales includes origin, form, content, style, and meaning. Etymologically, the word ‘fairy tale’ hasRead More The Structure and Underlining Meanings of Rapunzel by Jacob and Wilhelm Grimm1406 Words   |  6 PagesGrimm, has the same basic structure as all other fairy tales born from the oral tradition; what is commonly referred to as the opening, main part and ending, is the foundation of the tale. It is around this clearly defined three-part structure of the plot, that invisible layers of meaning exist – often very different for each reader. Between the clever design of the plot – which allows several stories to surface within a seeming individual tale – and multiple layers underneath the literal actionRead MoreInfluence Of The Grimm Brothers Fairy Tales Essay1734 Words   |  7 PagesThe Influence of the Grimm Brother’s Fairy Tales in Modern Society Imagine a young girl playing â€Å"dress up† in reenacting her favorite fairy tales such as Cinderella, who marries the prince who rediscovers her by her small shoe size because of this plot they lived â€Å"Happily Ever After†. However, not all fairy tales are innocent like Walt Disney created them to be for modern society. In fact, most original fairy tales have gruesome and tragic plots such as the Gimms Brothers version of Cinderella.Read MoreThe Influences of the Brothers Grimm Essay1415 Words   |  6 PagesThe Brothers Grimm were academics best known for publishing collections of folk tales and fairy tales, which became massively popular. (Zipes p. 7) Born in Hanau, Germany, a year apart, with Jacob Ludwig Karl Grimm born the oldest, on January 4, 1985, and Wilhelm Karl Grimm on February 24, 1786. Their family consisted of nine other siblings, six of which survived infancy, and their parents. (Zipes p. 9) Their early childhood was described as idyllic with the m living in a beautiful countrysideRead MoreGrimms Fairy Tales1300 Words   |  6 Pagesto research the genre of fairy tales, specifically the ones written and told by the Grimm brothers. Fairy tales took shape in sixteenth century Italy as literature for adults. They are known to be children’s stories about magical and imaginary beings in wonderful lands. They can also be described as a fabricated story, especially one intended to deceive the mind. It typically features European fantasy characters. The characters may be distinguished from other folk tales such as legends. TheyRead More The Grimm Brothers Essay1152 Words   |  5 PagesThe Grimm Brothers Any good fairy tale may captivate a child’s (or adult’s) mind, but few could argue that, to be truly enchanting, a tale needs great illustrations. Two of the most influential fairy tale tellers in history were the German Grimm brothers, Jacob and Wilhelm. Both very intelligent scholars, they knew how to spin a tale in the most effective way possible. However, they had plenty of work just dealing with the tales’ text, so in the area of illustration, they let their younger brother

My Point Of View 20th Century - 1110 Words

Diala Tadros Unit #3 exam Q1 A. From my point of view 20th century period is the best and the worst time to represent the western culture. But it’s the best for the most part. Western culture refers to the culture of any country that is a part of the western world. The western country is always democratic has neo-liberal capitalist economy. Has a separation of church and state, and high livings standards with materialistic society? The USA, UK, France are examples of western countries. Western culture is also a music type and lifestyle that come from the western countries. Best it boosted the economy, increase technology, creates a foundation for future. Negative increase change to lose their roots and values. The major historical events in the 20th century are first The European Imperialism in Africa and Asia. Second World War 1 it was directly triggered by the assassination of Austrian archduke, Franz and his wife. And third the Russia Revolution is the revelation that had 2 parts the February revolutio n was essentially a bread riot that spiraled out of control. And October revelation was much more organized affair. B. Religion has lots of meanings it depends on the person how he or she thinks.in my opinion religion is a word means truth or peace believing in one god and follow his rules and his holy books. In the 20th century of western culture religion was a positive ultimately by making the world and each single person believe in one god either Christianity,Show MoreRelatedEssay on Ralph Ellisons Battle Royal1164 Words   |  5 Pagescaptivity in the 18th century. Along with their freedom, slaves were also robbed of their culture and consequently their identities. They became property instead of people, leaving them at the hands of merciless slave owners. Their quest to reclaim their stolen identities was a long and difficult struggle, especially in the years following the Civil War and the subsequent release of their people from bondage. In Ralph Ellisons 1948 short story Battle Royal, he uses the point of view of a young blackRead MoreGertrude Stein : A Feminist Approach Of Seeming Wea k And Unstable1635 Words   |  7 Pagespieces is called A Brown, in this I believe that she is discussing the change that is going on with women during the 20th century. She wrote, â€Å"A brown which is not liquid not more so is relaxed and yet there is a change, a news is pressing† (Stein, 1914). I believe that she is talking about the changes that women are fighting for. Another writing that was very popular in the 20th century was the Freewoman Magazine, this was for the public to â€Å"ponder on the profounder aspects of Feminism† and was consideredRead MoreWhat Comes Naturally : Miscegenation Law And The Making Of Race1048 Words   |  5 Pageshistorical and legal analysis that emphasizes the impact of racial segregation and desegregation in our society. The book primarily focuses on the roles of race and gender in these extremely significant legal happenings, though other important talking points are acknowledged as well. The main narrative of racial implica tion is the underlying theme in Pascoe’s writing. Pascoe presents the hard facts and inevitable truth about miscegenation laws in the United States during a time where society was tornRead More Kindred by Octavia Butler Essay1397 Words   |  6 Pagesschematics of this type of journey. Instead, the novel deals with the relationships forged between a Los Angeles woman from the 20th century, and slaves from the 19th century. Therefore, the mechanism of time travel allows the author a sort of freedom when writing this slavery narrative apart from her counterparts. Butler is able to judge the slavery from the point of view of a truly free black woman, as opposed to an enslaved one describing memories. On a more superficial level, the fact thatRead MoreWhat Organizations, Ideologies, and Leaders Did Africans Create and Engage in the 20th Century to Promote and Advance Their Liberation?1220 Words   |  5 PagesWhat organizations, ideologies, and leaders did Africans create and engage in the 20th century to promote and advance their liberation? [Abstract] The 20th century composed of many organizations ideologies and leaders helping to promote and advance liberation both in America and worldwide. These different entities worked to defy the social structure filled with aspects of conservatism and oppression and rather upheld the Africana sense of governance and encouraged socialism in terms of a moreRead Moreâ€Å"To what extent do you consider foreign intervention the most significant barrier to peace between Arabs and Israelis across the period 1900-2000?†1735 Words   |  7 Pages â€Å"To what extent do you consider foreign intervention the most significant barrier to peace between Arabs and Israelis across the period 1900-2000?† Throughout the 20th Century relations between Arabs and Israelis in Palestine have undergone immense tension, change and deterioration, with both parties facing many barriers to peace. Foreign intervention is often listed as one such barrier to this peace. While the importance of foreign intervention cannot be omitted, other factors can be argued toRead MoreThe Notions Of Capitalism And Socialism773 Words   |  4 Pagesideology is a belief or set of beliefs, on which people, social class, or countries base their think, actions, and view the world. Marx and Engels began to use the term â€Å"ideology† as refer to any set of belief-system as well as a normative criteria. c. In Gallop’s view, what has taken the place of the 20th Century battle of ideologies? Do you agree? As Gallop points out in the 20th century the role of social, economic, environmental, and governance outcomes have been replacing the socialism and capitalismRead More Analysis of â€Å"Fight Club† Essay1239 Words   |  5 PagesAmerican male at the end of the 20th century. David Flincher’s movie, Fight Club, shows how consumerism has caused the emasculation of the modern male and tells a tale of liberation from a corporate controlled society. In the movie Tyler Durden (Brad Pitt) comments on the new way of life, â€Å"We are products of lifestyle obsession. Murder, crime, poverty do not concern me. What concerns me are celebrity magazines, television with five hundred cannels and a designer name on my underwear.† The film, FightRead MoreEssay on Annotated Bibliography1285 Words   |  6 PagesMain Argument In this article, Miller et al. concern about the understanding of the historical foundation of accounting practice by investigating how theories of costing and budgeting were constructed in the first thirty years of the 20th century. In addition, the authors suggest several radical factors of theoretical understanding of accounting in relation to the other social and organizational practices. Methodology – how was this paper written? The authors examineRead MoreDifferences Between Modernism And Postmodernism1576 Words   |  7 PagesArchitectures movement in the 20th century’s, and found inspiration in the movements and the way the two movements has made a massive impact in the world of Architecture world Modernism Looking into the modern Architecture movement I found out that, Modernism is the single most important new style or philosophy of architecture and design of the 20th century, associated with an inquisitive

I Am Working At A Child Care Center - 1348 Words

Philosophy Early childhood is a field I see myself staying in for a long time. I am currently working at a child care center, and enjoy learning about the different ways to run a center and the new information available to us. I have worked at two child care centers, and while the curriculum and rules are different, the goal of having the best quality of service for the parent is the same. Providing for parents and wanting the best for every student by having staff who wants to work and wants to do everything they can to supply the best for children is how to deliver quality care. After finishing school, I would like to open up my own child care center. By creating a safe, fun, and loving environment for children, they are able to learn, grow, and develop, in the best possible way. Jean Piaget stated children think differently from adults, before they are able to think like them, they must first go through four cognitive development stages; sensorimotor, preoperational, concrete op erational, and formal operational. People think differently from each other and have their own learning process. If we know adults have their own thinking, then we also need to realize the same thing about children. Children think and learn differently from each other, and with limited knowledge about their environment, will not have the same problem solving skills as someone older. I believe as educators, we should not try to change a child’s thinking or try to influence them. They must beShow MoreRelatedMy Philosophy Toward Child Development876 Words   |  4 PagesI will need to develop an Operating Budget considering many things, including caregiver salaries, cleaning supplies cleaning services, leasing agreement, utilities (gas, water, sewer, electricity), learning supplies and other expenses. My plan needs to be successful and efficient. There is a need to prepare and employee handbook with specific rules and policies in regard to attendance, timely arrival, pay sched ule, a procedure to request time off and employee discipline procedures, staff certificationRead More Mothers That Work Essay1272 Words   |  6 Pages The Effects of Working Mothers on their Children nbsp;nbsp;nbsp;nbsp;nbsp;One mother expresses her personal experience and opinion on the effects of her employment on the children â€Å"I am happy to see support for the mom who wants to work outside of the home. By my children seeing me go to work, I am teaching them the values of hard work, commitment, and responsibility. I am also showing them that mothers and fathers share in all responsibilities of raising a family, financial and houseworkRead MoreThe Habib s Child Care Center1194 Words   |  5 Pagesbusiness I have come up with which includes key elements of my business idea. The Habib’s Child Care Center PTY is a full-service child care that cares for toddlers from age two to four. Through focused training of the support staff and advanced learning systems, The Habib’s child care center is upper hand in terms of child development. This program, joined with a custom designed center and a low teacher/student ratio ensures a great service for the children and the parents. Introduction I have comeRead More The Effect of Being an Only Child on the Childs Personality1170 Words   |  5 PagesThe Effect of Being an Only Child on the Childs Personality Literature Review: Before a child has friends they have their family. Everything that they know and love about the world mostly comes from what they see around in their house. Children usually find role models in their family most of the time it is the child’s sibling. Yet only children don’t have that experience of living with another child and begin to develop their personality and traits from what they see in their parents. AnRead MoreSocial Work Is A Career Defined As â€Å"Work Carried Out By1497 Words   |  6 Pagesdefined as â€Å"work carried out by trained personal with the aim of alleviating the conditions of those in need of help or welfare†. Social work varies in several fields, social workers work as part of multi-disciplinary teams with child welfare organizations, adoption and foster care agencies, hospitals, schools, prisons, mental health institutions, and more. Social work may leave the impression that it’s an easy field because it is assumed that all so cial workers do is serve others and manage paperworkRead MoreGetting my Masters of Social Work Degree763 Words   |  4 PagesI have been working as a social worker for the past three years. In all these years, it has always been my desire and passion to acquire enhanced social skills and knowledge to help me empower disadvantaged individuals and families take control of their lives. My desire therefore to pursue a Masters of Social Work degree (MSW) has been inspired by over three years of continuous work with families, children, youths and adults who require support to cope and combat oppressive structures and socialRead MoreSocial Work Is A Job Essay1618 Words   |  7 Pagesmuch more than that. When I first tell people that I want to get into social work, their initial response is, â€Å"why?† I get it; social work is not for everyone. Growing up, I’ve always had the motivation to take care of people. Despite being the youngest in my family, I took on the role of being the oldest and felt the need to take care of my older brother who suffers from hydrocephalus. From going to medical appointments to preparing meals, the reversal role that I experienced has made me realizeRead MoreFactors That Play Into Choosing What Type Of Childcare Facilities787 Words   |  4 Pagesquestions to ask are how many children do I wish to have? How about the age range for the children in the center? The operating hours as well as operational days will determine what type of childcare you will have to start. A child care center extends child care services, covering early learning openings, for a set tuition in a center based setting. Child care centers are typically licensed by the state. Several states excuse particular kinds of child care centers from licensing. State licensing guidelinesRead MoreMy Path Into Speech Pathology972 Words   |  4 PagesSystem led me to my path into Speech-Language Pathology. Since high school I was accepted into the Speech Pathology program and I apply to the graduate program this semester. Vidant Medical Center would be a wonder service-learning site to gain valuable career experiences. I would have the opportunity to incorporate my knowledge from previous classes with hands on experience with patients and staff members. Vidant Medical Center is a general medical and surgical hospital. Therefore, it serves an assortmentRead MoreI Interviewed Provided Me With A Wealth Of Knowledge And Opportunities Essay1667 Words   |  7 Pages The three people that I interviewed provided me with a wealth of knowledge and opportunities to work with children in different job positions. I really did not realize the different job opportunities available to utilize my degree and my love of helping children. I am not sure what the future holds beyond teaching young children, but I do know now that the possibilities are limitless in the early childhood/child development field. The first person I interviewed was C. Hawkins in her

The Communist Utopi A Free Car, Peace, And Free Healthcare

Imagine a place where everyone is entitled to a free car, a free house, and free healthcare. The Communist utopia is as if put at work in the paradise of Huaxi Village, a township in Jiangsu around 80 miles away from China’s economic powerhouse, Shanghai. When China effectively embraced a semi-capitalist approach in the 1980s, Huaxi was an agrarian hovel, reachable only by dirt roads. Wu Renbao, the transformative village party secretary, seized on the new market freedoms to shift the Huaxi economy from primarily farming to manufacturing and trade. Yet, privatization was not selected: the residents would pour their money into a collective pot and share in the take from whatever new profit they gained. Originally a TVE, the Huaxi Group†¦show more content†¦The newcomers receive less profits and bonuses than the original stakeholders, and the migrant workers are at the bottom, having no special financial support. Huaxi’s unique registration system safeguards the rights and living standard of the formal residents, yet if one of them leaves the village (the collective), s/he loses everything. Yet at the very top of the pyramid, the Wu clan holds resources in control. After the retirement and death of the old party secretary Wu Renbao, Wu Xie’en, Renbao’s fourth son, succeeded as the party secretary and the President of Huaxi Group. The dynastic succession and hereditary power are a rarity in Chinese villages, the places that adopt direct democracy. Huaxi is unique because of its seeming isolation to other villages, its persistence on collective ownership, its political succession, and its overwhelmingly impressive economic statistics. This policy research attempts to investigate the following questions: to what extent does Huaxi follow the standard road of rural development in China since 1978, meaning its association and application of household responsibility system and the Sunan TVE structure? How does Huaxi finance its development and expansion? What’s special about Huaxi’s industrial structure and products manufactured and how do Huaxi’s choice of manufacturing and investing relate to the village’s geography, the nearby Metropolitan area, and the domestic and

Creative Writing The Person Behind The Mask Essay Example For Students

Creative Writing: The Person Behind The Mask Essay Creative Writing: The Person Behind The MaskIt had all begun when he was a little boy. One year a circus had come to town. In the morning a big parade was held in main street. He could see the clownswalking around making people laugh. He would watch the clowns` faces as theywalked by. The big noses and the funny walks made him feel happy. It was poortimes, and his father was out of work. His family couldnt afford any materialbenefits, but each year his father collected enough money so that he could takehis son to the circus. Hand in hand they would walk to the circus, just a coupleof blocks away. He would have a big smile on his face, because it was the onlytime he would feel better than his friends. For a whole year he would dream ofthe clowns in the circus ring. Imagine their grimace, funny walks and pranks oneach other. The tight- rope walker and the elephants were amusing, but theywerent the highlight. He was certain; He would be a clown when he became older. After many years, he changed town and started on a career as an accountant in abig company. Nobody knew him better than by name, and nobody cared. He just satthere behind his desk, working, day after day, week after week. He was an every chiefs dream. But he was also a lonely man with no friends who wouldsay; How are we today? His colleagues envied him, so they froze him out. Hecould see the guys meet in a corner. Whispering and giving him looks. He triedto be a pal, but they didnt want him to. He was the average guy, with averagepay and an average apartment. But he wasnt miserable. Of course hed like somefriends and a girlfriend to talk with, but since he didnt have any, he thoughtit was the way it was supposed to be. His job was to earn money and sit behindhis desk smiling to everybody. Since nobody cared, they didnt know about his hobby. For a few years ago, adream of his had fulfilled when he got a week to prove his ability as a clown inthe towns circus. He had been a great success in his evaluation period, and washired at once. Each night he would become the clown Baltasar. The salary waslousy, but he didnt do it for money. Just the looks on the childrens faces wasenough for him. In the ring he would blow a trumpet and kick the other clowns`bottom. Then he would be one of the guys. Late every evening he would returnto his home, satisfied and tired. A big smile would cover his face when he wentto sleep, knowing that everybody liked him. The next day, he pretended as ifnothing had happened. He would sit as usual with a big smile on his face, and asusual nobody cared. Then one day one of his colleagues in the company suggested for the others thatthey would make an outing to the circus, not knowing that he was a clown there. When he realised that they werent going to invite him, he just said to himself;Well, well. Perhaps another time The evening they were going to the show,he was supposed to be Baltasar. Like normal he became a great success witheverybody laughing of him, including the companys employees. The very next day,his colleagues were whispering behind his back as normal. But they were alsotalking about the magnificent clown they had seen at the circus. He felt veryflattered, but that didnt help him since they didnt know about him andBaltasar. A week later, the circus manager called for Baltasar. The company,which he worked for, wanted to hire Baltasar to entertain in a party. Totallycertain of the fact that he wasnt going to be invited, he accepted. Maybethis will be my final chance to show them, he thought to himself. .ube99ee7401923f3611065944d24336f8 , .ube99ee7401923f3611065944d24336f8 .postImageUrl , .ube99ee7401923f3611065944d24336f8 .centered-text-area { min-height: 80px; position: relative; } .ube99ee7401923f3611065944d24336f8 , .ube99ee7401923f3611065944d24336f8:hover , .ube99ee7401923f3611065944d24336f8:visited , .ube99ee7401923f3611065944d24336f8:active { border:0!important; } .ube99ee7401923f3611065944d24336f8 .clearfix:after { content: ""; display: table; clear: both; } .ube99ee7401923f3611065944d24336f8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ube99ee7401923f3611065944d24336f8:active , .ube99ee7401923f3611065944d24336f8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ube99ee7401923f3611065944d24336f8 .centered-text-area { width: 100%; position: relative ; } .ube99ee7401923f3611065944d24336f8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ube99ee7401923f3611065944d24336f8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ube99ee7401923f3611065944d24336f8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ube99ee7401923f3611065944d24336f8:hover .ctaButton { background-color: #34495E!important; } .ube99ee7401923f3611065944d24336f8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ube99ee7401923f3611065944d24336f8 .ube99ee7401923f3611065944d24336f8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ube99ee7401923f3611065944d24336f8:after { content: ""; display: block; clear: both; } READ: Grapes of wrath in times of de EssayAt the party he started to do his usual trickery, and he became a great success. But he didnt dare to take his mask of, to show his colleagues. Then suddenly inan act, he lost his mask. And just as sudden they went quiet. Not a sound couldbe heard. Everybody was staring at him, wondering if it could be the dull manfrom the office. They slowly started to realise that after all he wasnt such aboring man. They had been mistaken and willing to give him a fresh start. Fromthat time on, his life started blooming. He became one of the guys and continuedto work in the company. He never left his hobby- job as a clown. It was thepassion of his life.

Management and Leadership

Question: How you bring and put your ideas forward to influence people. Answer: Leadership and Management Reflective analysis is the process of critical examination of the experiences of the learner and aims to connect it with the objectives of learning of the primary course. This reflective analysis is the summary of the innovative ideas developed and presented by my team. The objective of this reflective essay is the evaluation of the skills and knowledge that I gained from my teamwork. The research and presentation of the information gathered will explore the current political, social and demographic challenges that the health and social care delivery is facing in UK. The innovative ideas of my team will be linked with these challenges and will demonstrate the rising of the team to these challenges. The interpersonal skills achieved from this innovative teamwork will have profound effects on my personal and professional development. Considering the importance of the factor of confidentiality, the names of the people involved in this assignment have been altered to protect their identi fication (Moon 2004). The population of UK is aging and the statistics revealed that the population aged over 65 years increased significantly from 15% in 1985 to 17% in 2010, which summed up to a rise of 1.7 million people. The projected score states that by the year 2035, it is estimated that this population will be covering about 23% of the entire population (Caley and Sidhu 2011). From the trends, it can be seen that a greater proportion of the aged population is living in an ill health condition that is long-standing and is considered a significant challenge for the system of health and social care (Muniz-Terrera et al. 2013). To meet these challenges, I along with my team developed an innovative idea of providing support to the aged and ill health population of UK and helped to promote the concept of active aging. We named the idea Fitness after Fifty' and took into consideration all the elderly people in our locality and neighborhood, who are aged and healthy, to promote the physical activities and improve their mental well-being to lead a better-aged life. We devised plans for developing healthy eating habits for them and reflected the needs and ideas of the aged people. As a part of the learning outcome of the module, we a constructed a team of six classmates innovated the idea and started working on it. I was chosen to lead the team and strategic implementation of the plans with the division of the responsibilities and taking care of the problems arising out of the activities. Overall, it was a challenging project but it exposed our knowledge and skills to the real world scenario of leadership and management of healthcare (Ons.gov.uk, 2016). The team carried out a lot of research work and various areas of research were discussed related to the current political, social and demographic challenges in healthcare. After thorough analysis, it was identified that the aging population in UK is facing severe health issues. Most of the older people live in the long-term care settings and are considered as life limiting (Whittington, Holland and Webb 2015). It was found from the research that most of the people above the age of 65 years are living with a single long-term condition while those above the age of 75 years are living with two or more. It was also seen that the levels of care received by the older population are much poorer compared with the younger people with similar pathological conditions (Jones 2016). For the older people suffering from mental illness, the treatment regime followed is more of the prescription drugs with the lesser provision of psychological therapies. The common geriatric conditions of osteoporosis , poor vision, arthritis and urinary inconsistence do not receive the basic quality of care when compared with the general pathological conditions. There are several management programs devised by the government for the health management of the older people, however, only one out of four people above the age of 75 years of age actually receive any advice and support for self-management for fall prevention and diabetes management (Shipway e al. 2015). The shared decision making and supported self-care in UK is quite disappointing and this factor was taken up by me as the area for innovation. I proposed the plan of Fitness after Fifty to my team and they readily agreed to participate in the project. The idea was very much relevant to the current political, social and demographic challenge of the ill health of the aging population of UK and the blueprint was chalked out for the effective implementation of the innovative ideas to meet the challenge. For chalking out the blueprint, I took the responsibility of leading the team as I was the one who came up with the idea of creating Fitness after Fifty and had carried the most of the research work. Therefore, I had the maximum knowledge of the topic and my team supported me as the team leader. I decided to set up a clear elevating goal with a transparent vision of the project and selected the competent classmates who could be effective in bringing about a change in the healthcare delivery services among the older people (Caley and Sidhu 2011). A team structure was created where although we worked separately but acted together as a team. I was the resource investigator as I was enthusiastic and extroverted in developing communications and contacts as these are primary qualities required by a team leader. I explored my strengths and abilities through this project where I successfully created stimuli that are required for team working and I delegated the tasks after exploring the oppo rtunities. I also had to sell my idea to the team and had to influence them that the idea is good and innovative. Since we were all classmates and knew each other well, there was an excellent mutual understanding between us that helped me enormously to distribute the tasks. The project was for the duration of four weeks where we selected four different long-term care facilities for the elderly, one week was allotted for each of the settings. The different aspects of collaborative care planning were divided among the team members and I was responsible for co-coordinating the team activities. The agenda of our care plan was primarily based on providing care coordination and continuity using the stratification of the population risk (Hamza and Gilroy 2011). Since the team was well knowledge in the aspects of healthcare and was well aware of the policies of NHS, therefore the individual members agreed upon taking up the responsibilities for the care services according to their nursing s trengths and abilities. The individual roles were selected and taken up the team members after thorough discussion and evaluation and the agreement was achieved by mutual consent and under my leadership. Belbin invented a behavioral test for measuring the preference for the team roles. Nine team roles were invented that helped to assess the behavior of an individual in the environment of a team (Mostert 2015). It helps to extract an all round feedback from the team members as well as the team leader for the behavior evaluation and contrasts the individual observation of these behaviors by the leaders and their team members. For the project, I created my Belbin profile for the identification of gaps in my team and investigated the ideas to manage them. According to the Belbin team roles, the five team members were allotted the responsibilities of being a shaper, implementer, team worker, plant and monitor-evaluator (Navarro et al. 2013). I was the coordinator as I was the project leader and I acted as the resource investigator as I explored the external opportunities and reported the team of any new and emerging ideas and opportunities. However, there were gaps identified among the te am members as they implemented the project and carried out their individual responsibilities. The shaper of the team was responsible for challenging the team for improvement. He was found to deliver his role promptly and provided the necessary drive for ensuring that the team kept on moving without losing the momentum of focus by overcoming the obstacles. However, at certain points of time, he was found to be prone towards the provocations and offended the feelings of the caregivers at the care facilities, by pointing out the areas of deficit and rudely expressing his dissatisfaction. I managed this as I advised him to keep his calm as we are already aware of the poor condition of the healthcare facilities and we are present at the situation to improve it rather than further degrading it. The implementer was responsible for planning a workable strategy on the floor and makes it work efficiently. Although she was efficient, reliable and practical in turning ideas into actions, howeve r, she was a bit inflexible and was slow in responding to the new possibilities. I managed this issue by sharing the responsibilities with her and guided her in the process of implementation of ideas. Team worker had the versatility for identification of the required work and completed it. He is diplomatic, perceptive and cooperative and averts the frictions in the team. However, his virtues tend to become indecisive in times of crunch situations and he had the tendency to avoid confrontations. I had to manage this as well as I approached him with the advice to face the situation without worrying about the consequences and be positive in worrying situations. If anything goes wrong, I will be there to fix it and he should not be too much worrisome while taking decisions (Belbin 2012). No gap was observed as such with the plant and monitor evaluator and I kept on thoroughly monitoring the entire project to eliminate the emerging problems. I, based on my responsibilities, analyzed my Belbin profile. I had to play two major roles in the team apart from being the leader. I was the resource investigator and the coordinator. As a resource investigator, I used my inquisitive nature for finding out ideas and implemented them in the team. My strengths of being enthusiastic, outgoing, communicative and opportunity explorer helped me to carry out my responsibility. However, I analyzed my weaknesses to be over-optimistic about the team performance and I started to lose interest during the initial pitfalls of the project with the members. I managed to cope up with these negative mentalities and followed up on my lead. As a coordinator, I focused on the objectives of the team and appropriately delegated the work (Benner 2001). My managerial abilities of being confident, mature, clear vision and talent identification abilities helped me out in delivering my performance. However, I intended to be manipulative at times by giving too much freedom to my team members and offloaded my part of work on others, thereby increasing their workload. This caused sufficient discomfort in the team that I managed by rectifying my faults and being ethical (Jasper 2003). I had to be perfect on my part and address the areas of development as I had to link my activities with the quality agenda of the team and I had to develop and utilize the presentation and influencing skills. From the project, I have learned enough about presenting unique ideas and implementing them in healthcare by teamwork. My skill and knowledge gained from the project will help me immensely to utilize them in future. Developing innovations are extremely important from the point of view of enhancing the quality of service delivery for the older people in UK and influencing the team members and decision makers can help me developing my leadership knowledge and skills in future. I also had a broad and bright concept about the current demographic and political strains facing the NHS (National Health Service) and we successfully explored the possible way out of this healthcare dilemma. References Belbin, R.M., 2012.Management teams. Routledge. Benner, P.E., 2001.From novice to expert: Excellence and power in clinical nursing practice. Pearson. Caley, M. and Sidhu, K. 2011, "Estimating the future healthcare costs of an aging population in the UK: expansion of morbidity and the need for preventative care",Journal of public health (Oxford, England),vol. 33, no. 1, pp. 117. Caley, M. and Sidhu, K. 2011, "Estimating the future healthcare costs of an aging population in the UK: expansion of morbidity and the need for preventative care",Journal of public health (Oxford, England),vol. 33, no. 1, pp. 117. Hamza, N. and Gilroy, R. 2011, "The challenge to UK energy policy: An ageing population perspective on energy saving measures and consumption",Energy Policy,vol. 39, no. 2, pp. 782-789. Jasper, M., 2003.Beginning reflective practice. Nelson Thornes. Jones, R., 2016. The Unprecedented Growth in Medical Admissions in the UK: The ageing population or a possible infectious/immune aetiology.Epidemiology (sunnyvale),6(219), pp.2161-1165. Moon, J.A., 2004.A handbook of reflective and experiential learning: Theory and practice. Psychology Press. Mostert, N., 2015. Belbinthe way forward for innovation teams.Journal of Creativity and Business Innovation,1. Muniz-Terrera, G., van den Hout, A., Piccinin, A.M., Matthews, F.E. and Hofer, S.M. 2013, "Investigating terminal decline: results from a UK population-based study of aging",Psychology and aging,vol. 28, no. 2, pp. 377-385. Navarro, F., Rodrigues Martinez, J., Fierro Ma Monguet, J. and Trejo Omenaca, A., 2013, December. Team equilibrium and innovation performance. InDesign Management Symposium (TIDMS), 2013 IEEE Tsinghua International(pp. 30-36). IEEE. Ons.gov.uk. (2016).Families and Households- Office for National Statistics. [online] Available at: https://www.ons.gov.uk/peoplepopulationandcommunity/birthsdeathsandmarriages/families/bulletins/familiesandhouseholds/2012-11-01 [Accessed 11 Jun. 2016]. Shipway, D.J.H., Partridge, J.S.L., Foxton, C.R., Modarai, B., Gossage, J.A., Challacombe, B.J., Marx, C. Dhesi, J.K. 2015, "Do surgical trainees believe they are adequately trained to manage the ageing population? A UK survey of knowledge and beliefs in surgical trainees",Journal of surgical education,vol. 72, no. 4, pp. 641-647. Whittington, J.E., Holland, A.J. and Webb, T. 2015, "Ageing in people with Prader-Willi syndrome: mortality in the UK population cohort and morbidity in an older sample of adults",Psychological medicine,vol. 45, no. 3, pp. 615-7.

Studied For The Development Of This Report â€Myassignmenthelp.Com

Question: Discuss About The Studied For Development Of This Report? Answer: Introduction The case study, which has been studied for the development of this report mainly, deals with the issues concerned with the storage of huge amount of data, which is there to be accesses by public for the use in their business. The proper use of a Big Data analysis and storage server will be able to significantly benefit the organization. However, there are several security issues present with the use and accessibility of big data that ultimately ends with the cause of data breach and loss in data . The case study has been compiled to deal with the threats and issues, which are faced by ENISA (Wu et al., 2014). The key threat agents of ENISA has also been discussed in the case study. This report discusses the procedures to implement to eliminate the threats from the data system and the various security issues associated with ENISA (Inukollu, Arsi Ravuri, 2014). The treat infrastructure of ENISA and the key threat agents of the organization has also been discussed. A detailed analysis of the ENISA case study has been discussed in the following sections. Overview and ENISA big data Infrastructure The following is a brief overview of the ENISA case study and provides an infrastructure diagram of the ENISA: Overview The ENISA case study is focused on the broader topic of big data with the implementation procedure and the threats associated with the use of big data. The rise in the problems associated with the security and data breaches is a matter of huge concern in todays world and thus proper measures has to be taken to minimize such risks and breaches. The case study deals with the different threats associated with the use of big data in todays technology and the significant roles, which are present in various aspects of the society (Wright De Hert, 2012). For a large data driven economics business the use of big data is of huge significance. In recent times big data has found its usage in the field of military institutions to fight terrorism and in the field of research work. Thus, it can be said that the technology offers a large number of advantages and can be considered a major source of data and information. However the large source of information has been found to be exposed to a numbe r of threats and has also received attacks form subsequent threat agents (Gonzalez et al., 2012). The systems associated with the big data can also be used in a wide range of applications. The case study has been constructed to understand the different threats already present in the system and the possible steps that can be taken to eliminate the threat agents associated with the use of big data. The case study also provides an overview of the risk management process and strategies for the elimination of the risks associated with the use of the big data technology (Theoharidou et al., 2013). The case study emphasizes the cloud storages as a major storage place for the big data. Cloud storage has always been considered to be associated with different types of risks and problems which needs to be eliminated for the safety of the data breach and for the minimization of data loss (Tan et al., 2014). The case study also provides a detailed description of the infrastructure architecture o f the big data storage modules, which comprises of a high-leveled conceptual model. The prominent layers in the big data architecture consists of the data sources, storage modules, computing models and the presentation layers. The big data taxonomy discussed in the case study provides a brief overview of the assets and the structure associated with big data (Theoharidou, Tsalis Gritzalis, 2013). The major components of any big data server is the analytics, data security and the structure to be followed for the privacy of the data. The infrastructure of the ENISA has been discussed below in the form of a diagram: Figure1: presentation of the ENISA big data security Infrastructure (Source: Created by Author) Top Threats associated with ENISA and their significance Security threats gets associated with any form of data storage. Hackers try to launch attacks on the data servers to gain access to a large amount of information (Seshardi et al., 2012). The following is the list of top threats, which are associated with the ENISA data servers: Leak in data servers due to the use of unsecure APIs big data servers are often built with less amount of security measure, which makes the attack based on the use of unsecure API causes data breaches. Direct injection of scripts are launched through the unsecured API and therefore are considered one of the major threats in the big data implementation. The assets, which are targeted by the hackers, are mainly big data analytics, computing and software models (Pearson, 2013). Lack in the designing of the security system of the big data servers can lead to a number of threats. The breaches make the data sets are filed up with redundant data representation, which makes the management of the data sources to be impossible. This redundancy clouds the fact that if any kind of data had been stolen from the data set or not. The targeted assets mainly include the applications and data from large organization (Pearson, 2013). Denial of service attack the denial of service attack is mainly aimed at making the available resources to be blocked by the use of unauthorized access into the system and generating random requests to different pages. The acknowledgements congest out the whole network and the network eventually breaks down. The attack also decreases the performance of the system. They are mainly attacked on the servers and the network which the organization is connected to (Pearson, 2013). Malicious software and code activity apart from all the threats that has been discussed the attack-generated form a malicious software or a malicious code produces the greatest threat to the data server. This is due to the fat that the malicious code could be programmed to do any kind of harm to the system without the knowledge of the user. The threats come in the form of small files and programs, which initiate the working process on its own and spreads throughput the network. These threats should be eliminated with highest priority (Roberts, Indermaur Spiranovic, 2013). Using unauthorized certificates generation of a set of unauthorized certificates and using them to gain access to the network can lead to a significant amount of data breach and data loss. They mainly target the software and hardware associated data (Roberts, Indermaur Spiranovic, 2013). Eavesdropping of the network intercepting the data flow in the network could lead to the form of data breach. These include login credentials and back end services (Roberts, Indermaur Spiranovic, 2013). Identity fraud accessing of sensitive information while being posed as someone else can be a form of data breach. This issue mainly deals with the loss in the personal information. Most significant Threat Out of the threats discussed in the above section, the threats due to the use of unauthorized certificates can be stated as the potential top threat in the big data server scenario. This has been stated as the major threat because the data security officer who is in charge of the whole system does not always check the use of certificates (Chen Zhao, 2012). This causes the data breach to get unnoticed until it is thoroughly checked. Moreover, the main target of this type of attack are the hardware and the software. These two are the main components in the system. It they get compromised the whole data system is compromised. The security manager should check this and proper measures should be implemented to reduce the security risks (Pavlyushchik, 2014). The general target of these type of attacks are the high profile companies and organizations. Business has found increasing use in modern technology and thus security protocols should be improvised Threat agents, impact and threat probability The major top threat agents that are associated with use of big data servers and the threats probability of the situation is discussed in the following list: Corporation the major threat concern of nay organization is the security concern of the big data in large corporation who target their competitors to gain knowledge of their strategies. They steal information form their servers and use them to gain profit from the loss of their competitors. Cyber criminals- thee most dangerous threat with the security of the big data for all organization is the threat from cyber criminals. They gain access to the big data servers with the help of the network. They mainly do this to benefit from the financial point of view. Thus proper intrusion management system can help in the elimination of such threats (Taylor, Fritsch Liederbach, 2014). Cyber terrorist cyber terrorist are very much similar to the cyber criminals with the only difference between them is that they do not pertain to a small area of attack. Their range of attack is wide spread. They mainly target important infrastructures like electricity distribution plant and military bases. This would in turn cause a wide spread panic attack on the nation. Script kiddies these are amateur hackers who has very little knowledge about the working of a hacking system. They play with small scripts which they inject into the network or the system and execute small attacks (Taylor, Fritsch Liederbach, 2014). Employees- working employees of an organization poses a serious threat for the organization. They always get access to all the important document and information of the organization and thus can launch an attack silently by leaking out sensitive information to the hackers who would benefit from the details. Nation states these are by far the most dangerous type of threat agent in the world. They have all types of resources in their hand and can launch an attack on any of the other nations without the nation even knowing about it. They are highly skilled and have the best tools at their dispose (Taylor, Fritsch Liederbach, 2014). Minimization of the Impact of the Threat To minimize the threats in the organization the following steps can be followed: Have an authorized access control for all the information present in the data server of the organization. As the storage of the informations are done on a cloud-based server, the information should be categorized into level wise distribution. This would enable the monitoring of the information easy for the security experts. Enabling of the use of cryptographic functions to store data in the server and during the transmission of data within the organizations network system. Use of proper cryptographic functions will disable the hackers from knowing the content of the information even if they are able to take out packets from the network stream. Implementation of better and innovative network systems in the organization would help them to control the inflow and outflow of the network traffic. Adding a network packet checker in the data stream of the organization will help them to monitor which is the unrequired packet that is being shared by the employees of the organization. Scheduled training of the training staff of the organization is important to make them understand the working procedure of the organization. They should be made known that keeping the information of the organization safe from the hands of the hackers is the top most priority. Threat and Probability trends The different threats that is associated with the use of big data servers and technology as attackers are planning new ways to attack the data servers in order to steal the data from the organizations. The threats and the probability of them occurring in the system needs to be reduced by the organization or they might suffer a huge loss of information and profit. Different security measures can be taken up by the organization to safe guard the data servers. For the complete elimination of the threats, the root cause of all these problems must be found and attended to. Improving ETL process The ENISA threat landscape or ETL has discussed about the different threats that is associated with the organization. The repost has a specific topic of discussion mainly the threats, which is associated with the information technology used by the organization (ENISA, 2017). The major drawback of the report is that there is only discussion about the threats, which is associated with the big data servers and the data sets. It is advisable to include a more detailed structure and information about the different risks, which has evolved over time. The ETL can be improved with the addition of different threats already associated with the big data servers and its mitigation remedies. The ENISA can follow the following recommendation to improve their ETL- Storing of any kind of small information, which may be useful during the documentation process (ENISA, 2017). Load data into the system systematically. However, it would take longer than usual, but would help in able to store the complete set of data without any mistakes. The organization should move onto use the Apache Hadoop software which provides a set of tools useful for the implementation of the data analysis and to understand the data that has already been collected (Cherdantseva et al,. 2016). Current State of IT security The ENISA organization has been found to be not satisfied with the information structure that they are following. Threats associated with the security system still pertains to the same level (Von Solms Van Niekerk, 2013). The security features of the organization needs to be upgraded and different features and protocols needs to be included in the system to keep the data safe form the hands of the hackers. The report has discussed a number of different security measures, which can be implemented. One of the major threat that is associated with the use of big data servers is that the redundancy of information is not always checked. This could help in reducing the storage space, which in turn would make the management of the information easy (Albakri et al., 2014). The use of unsecured API also should be avoided with highest priority. Moreover, to be on the safe side proper intrusion detection system should also be implemented into the system to have an extra layer of security. Conclusion Form the above discussion it can be started that the ENISA big data infrastructure should go under the thorough checking of the security protocols and the measures that has already been taken in the organization. The report has identified major threats that are associated with the big data system. The report also suggests the different techniques that are used for the minimization of the risks. Big data has found increasing use in modern technology and thus security protocols should be improvised. References Albakri, S. H., Shanmugam, B., Samy, G. N., Idris, N. B., Ahmed, A. (2014). Security risk assessment framework for cloud computing environments. Security and Communication Networks, 7(11), 2114-2124. Big Data Threat Landscape Nursing. (2017). Enisa.europa.eu. Retrieved 6 September 2017, from https://www.enisa.europa.eu/publications/bigdata-threat-landscape Brucker, A. D., Hang, I., Lckemeyer, G., Ruparel, R. (2012, June). SecureBPMN: Modeling and enforcing access control requirements in business processes. In Proceedings of the 17th ACM symposium on Access Control Models and Technologies (pp. 123-126). ACM. Chen, D., Zhao, H. (2012, March). Data security and privacy protection issues in cloud computing. In Computer Science and Electronics Engineering (ICCSEE), 2012 International Conference on (Vol. 1, pp. 647-651). IEEE. Cherdantseva, Y., Burnap, P., Blyth, A., Eden, P., Jones, K., Soulsby, H., Stoddart, K. (2016). A review of cyber security risk assessment methods for SCADA systems. computers security, 56, 1-27. Gonzalez, N., Miers, C., Redigolo, F., Simplicio, M., Carvalho, T., Nslund, M., Pourzandi, M. (2012). A quantitative analysis of current security concerns and solutions for cloud computing. Journal of Cloud Computing: Advances, Systems and Applications, 1(1), 11. Inukollu, V. N., Arsi, S., Ravuri, S. R. (2014). Security issues associated with big data in cloud computing. International Journal of Network Security Its Applications, 6(3), 45. Pavlyushchik, M. A. (2014). U.S. Patent No. 8,713,631. Washington, DC: U.S. Patent and Trademark Office. Pearson, S. (2013). Privacy, security and trust in cloud computing. In Privacy and Security for Cloud Computing (pp. 3-42). Springer London. Roberts, L. D., Indermaur, D., Spiranovic, C. (2013). Fear of cyber-identity theft and related fraudulent activity. Psychiatry, Psychology and Law, 20(3), 315-328. Seshardi, V., Ramzan, Z., Satish, S., Kalle, C. (2012). U.S. Patent No. 8,266,698. Washington, DC: U.S. Patent and Trademark Office. Stallings, W., Tahiliani, M. P. (2014). Cryptography and network security: principles and practice (Vol. 6). London: Pearson. Tan, Z., Jamdagni, A., He, X., Nanda, P., Liu, R. P. (2014). A system for denial-of-service attack detection based on multivariate correlation analysis. IEEE transactions on parallel and distributed systems, 25(2), 447-456. Taylor, R. W., Fritsch, E. J., Liederbach, J. (2014). Digital crime and digital terrorism. Prentice Hall Press. Theoharidou, M., Tsalis, N., Gritzalis, D. (2013, June). In cloud we trust: Risk-Assessment-as-a-Service. In IFIP International Conference on Trust Management (pp. 100-110). Springer, Berlin, Heidelberg. Von Solms, R., Van Niekerk, J. (2013). From information security to cyber security. computers security, 38, 97-102. Wright, D., De Hert, P. (2012). Introduction to privacy impact assessment. In Privacy Impact Assessment (pp. 3-32). Springer Netherlands. Wu, X., Zhu, X., Wu, G. Q., Ding, W. (2014). Data mining with big data. IEEE transactions on knowledge and data engineering

Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Essay Example

Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Essay Ferdush Rahman Associate Professor Department of marketing Begum Rokeya University,Rangpur. Subject: Prayer for accepting Assignment. Sir I would Like to inform you that I have been prepared this Assignment on marketing Research Proposal which you assigned me. I prepared this Assignment according your direction. I, therefore, pray and hope that you would be kind enough to accept my Assignment and oblige thereby. Your most obedient pupil Md. Raki Miah ID:0907005 4th Year 1st Semester Department of marketing Begum Rokeya University,Rangpur. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 5 In the beginning, I would like to express my gratitude to Almighty Allah for giving me opportunity to prepare this Marketing Research Proposal. Then, I thank my honorable course teacher Md. Ferdush Rahman to provide help and giving instructions to fulfill the term paper accurately. Our course teacher tries his best to make the course interesting. I am really grateful to our teacher for giving us the opportunity to match up the text knowledge with practical field. I also thank my senior brothers who provide me some important information to prepare my term paper. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd We will write a custom essay sample on Marketing Research Proposal on Spondhan Rice Bran Oil Ltd specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Research Proposal on Spondhan Rice Bran Oil Ltd specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Research Proposal on Spondhan Rice Bran Oil Ltd specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Page 6 S. L 01 02 03 04 05 06 07 08 09 10 Elements Executive summary Background Problem definition/objectives of the research Approach to the problem Research design Fieldwork/data collection Data analysis Reporting Cost and time Appendices Pages 08 09-10 11-13 14-16 17 18-23 24 25 26 27-29 Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 7 Executive Summary The proposed research aims to measure the Spondhan Rice bran Oil brand’s possibility to enter into the whole market in Bangladesh and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the Different Districts in Bangladesh different by age, income, location and personal preferences for edible Oils. The population will be selected randomly by a computer by using the grocery store loyalty programs members as reference. The extent of the research is wide enough to ensure that the survey will give us a framework for taking decision whether entering new market or not. A questionnaire will be administered to the selected sample by mail and the results will be collected and analyzed by mail and personnel. The criteria under which each question of the questionnaire has been conceived cover the main concerns for the company. For example, does the consumer perceive PepsiCo as provider of healthy drinks or not?. The research also highlights the main possible outcomes of the survey. For each type of result, the research has already identified a strategic direction the company should take. The research is extensive enough to provide a comprehensive understanding of the brand perception. The accuracy of the research is ensured by the size of the sample, the techniques applied, and the different features of the research – which covers both qualitative and quantitative aspects. The research might suffer typical problems of any research as related to personal bias of the surveyed population. Surveyed people in fact may have issues that can prevent them from answering accurately to the questionnaire and this possibility has been already addressed by designing the questionnaire in the easiest and less embarrassing possible way. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 8 Background Spondhan Rice bran Oil Ltd has established on 2010 in Rangpur. From the establishment, this company supplied Rice bran oil in Rangpur, Bogra, Dinajpur. Due to quality and innovative product of oil in our country, Spondhan clearly place a position in the minds of consumers. For reducing dependability on import of different edible oils and using bran of rice which may be waste or used as food of cow, Spondhan has initiative to produce Rice Bran Oil which is very healthy and pure, natural than other oils. Spondhan Rice Bran Oil Ltd has an ambition to become a market leader in the supply of Rice Bran oil. Rice Bran Oil is valueable to human body,both inside and out side. It eases dry skin and helps to keep the heart healthy. Major compitiors are Mastard Oil and Sayabin Oil;the advantage of Rice Bran Oil is that It has a shelf life of up to a year and low colestoral. There are many advantages that can be probed in the rearch. In Bangladesh,Spondhan supply the oil to higher class customers in Dhaka,Bogra,Rangpur. Spondhan is now considering the possibility of offering to the general customers that is all classes of customers at the same quality Rice bran Oil that It currently suppies to Higher class customers. The company has experience of the amrket segment in some districts of bangladeh. I have been approached to find out the possibility of market expansion of Spondhan Rice Bran Oil. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 9 Spondhan Rice bran Oil Ltd’s corporate mission is to be the leading domestic consumer products company with primary focus on convenient foods and oils. Due to growing demand from our customers, consumer advocacy organizations and heavy political pressure to add â€Å"healthier† Rice bran Oil products to our portfolio. If we seek to achieve our mission, we must consistently measure our brands perception of being healthy to target consumer markets. If we do not, we will fail to meet the growing demand from our customers for new innovative and healthy oil products. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 10 Problem Definition or Statement Given that Spondhan Rice Bran Oil Ltd wants to expand its current market to the all over the country and sales volume, Spondhan Rice Bran Oil Ltd must identify possible new target customers or possible new strategies to increase the revenue coming from current sources. While generating this revenue, costs need to be allocated at an optimal level as well. Spondhan Rice Bran Oil Ltd has the potential to differentiate itself in many ways and go in many different directions, so understanding the key target markets will be very important as well as establishing a clear vision as to which direction the company should head to in the future. Spondhan has to find out ways for defining marketing process, defining marketing strategy, understanding marketing environment, selecting pricing strategy, taking marketing communication strategy. As Spondhan Rice bran Oil Ltd wants to reach all classes of customers in Bangladesh, so it has to formulate a market expansion strategy which directs how to appeal to the target customers. For preparing this strategy, this research will be conducted. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 11 Objectives of the research The overall objectives is to examine attitudes to the use of Rice Bran Oil of the all classes of customers in Bangldesh. 1. To examine how Oil s are used in domestic setting. 2. To identify attitudes to Spondhan Rice Bran Oil and Competing brands. 3. To determine promotional platforms that can be used to launch Spondhan Rice Bran Oil in the Whole country. We have detaied further areas beneath each objectives: 1. To examine how Oil s are used in domestic setting: This objective would seek to follow the Oil from arrival in the home until it is consumed or discuposed of in same other way. It will find how many households keep Rice bran Oil in the home and what kinds of Rice Bran Oil are usully kept. it will look at what Rice bran Oil is currently used and perhaps most importantly,it will ttempt to identify what should constitute the target audience. . To identify attitudes to Spondhan Rice Bran Oil and Competing brands: This objective would seek how consumers perceive Spodhan Rice bran Oil. It would seek to go beyond the practical uses. it will need to introduce the product and discover which groups pf people are most likely to make use of the highquality Rice Bran Oil. This should give indications of the quantities they are likely to buy amd whether thay would be prepared to pay mpre for Spondhan. It will Find what other kinds of Rice bran Oil housholders are aware of. It will look at both spontaneous and prompted awareness. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 12 3. To determine promotional platforms that can be used to launch Spondhan Rice Bran Oil in the Whole country: This objective is far more exploratory and will help to discover what appeals to the most promising segments for the brand. here I ant to find out promotional tools oto be used for informing, remaindering, persuading customers. How to reach to customers that will be determines in this objecctive. The proposed reseach will have three atages. the first stsge will be to inspect ezisting souces to uncover usage figures and any usefull infoemation. he second atage will invole qualitatiove reseach to provide in-depth information on Rice Bran Oil usage in the home,attitudes to Oil and the possibilies for the use of Rice Bran Oil’ this will help to design the questionnaire to be used in the third stage. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 13 Approach to problem As our problem is to is to increase market share, I have take some steps to capture more market. Currently Spondhan supply only three districts in Bangladesh. After launching their product in the market, it is noticeable to that demand will increase day by day. The upward movement of demand of their product indicates that there is possibility to capture more market in future. Hereby, I present an analytical model which indicates the next 4 year sales of Spondhan Rice Bran Oil. 7 6 5 4 3 2 1 0 1st Year 2nd Year 3rd Year 4th Year First 4 month Next 4 Month Last 4 Month Figure: Forecasting of sales for the next 4 year. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 14 Next 1st year our estimated sales will be 3. 5 billion from first 4 month of this year. But next 2nd year our estimated sales will be 4 billion from last 4 month of this year which indicate that about 0. billion sales increase within two year. Next 3rd year our estimated sales will be 4. 4 billion from first 4 month of this year. But next 4th year our estimated sales will be 6 billion from last 4 month of this year which indicate that about 1. 6 billon sales increase within two year. As our estimated sales will be 6 billion within next 4 year, so Spondhan Rice bra n Oil Ltd has to enter into new markets. Dinajpur 1st year entering 4 year enter th Kurigram Market of Spondhan Lalmonirhat 2nd year entering Nilfamari 3rd year entering Figure: Diagram of Spondhan’s new markets. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 15 Our proposed entering path to new markets is show in the above diagram. First year Spondhan should entering into Dinajpur District. Next Lalmonirhat, Lilfamari, kurigram district respectively. Since, Spondhan has limited capital, so it should expand market with small coverage considering their capability and strengths. If they are success in entering the above market, then it should select new market to entrance. After analyzing the macro and micro environment, Spondhan can make a companywide strategic planning for the next four year. As environment is very changing, consumer’s taste, preference, behavior, buying pattern are changing rapidly. For sustain in the market with competitors Spondhan Should carefully monitoring environment time to time. For increasing sales Spondhan might understanding and capturing customer value. Selecting appropriate pricing strategy for new markets is very important in this regards. As Spondhan Rice bran Oil is edible oil, so the consumers of this product stay in the remote areas of selected markets. For reaching to the consumers, Spondhan should managing marketing channels; delivery customers value at right time. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 16 Research Design A research design is the specification of methods and procedures for acquiring the information needed to solve problems. Designs may be identified as exploratory, descriptive and causal. I have used exploratory research for marketing research of market expansion of Spondhan Rice bran Oil Ltd which is based on nature because exploratory research is used to gain ideas and insight to define the problem and suggest hypotheses. It is particularly helpful in breaking broad, vague problem statements into smaller, more precise problem statements. I have also design this research in statistical method because the method usually implied a â€Å"survey† is referred to. These techniques are used to analyzing the data collected by interviewing. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 17 Data collection methods I have collected two main sources of data primary and secondary. Primary Research Primary research is conducted from scratch. It is original and collected to solve the problem in hand. There are many was to conduct primary research. I consider some of them: ? ? ? ? Interviews Telephone Interviews Face-to-face Interviews The Internet Secondary Research Our search of secondary sources will be carried out to refine the objectives and provide lines of enquiry for the next stages. Specifically, the desk research phase will gather information on national usage of Rice Bran Oil over the last five years. This trend data should give a useful indication about the status of the marketplace. At this point, we must also generate a list of brand names about uncover any pertinent information on competing brands that may be useful in the next stages of the research. The desk research will attempt to establish the following: 1. How many households keep Rice Bran Oil in the home? 2. What kinds of Rice bran Oil are usually kept? 3. What is Rice bran Oil currently used for? 4. What prices are charged? Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 18 5. What bottle size is used? 6. What promotions are currently used? 7. Who should be the target market? Procedure of Desk Research The search will begin internally with Spondhan; we should ask that you to allow us to consult personnel who may have access to records. We would brief them on the requirements of the research and we would expect to hold three meeting for this purpose. The sales team mentioned in the brief may be part of this. We would expect access to: internal reports on current marketplace; information on distributors; information of retailers; correspondence with customers; regional buying patterns; any complaints. These will all be indicative of the likely demand of current marketplace and will indicate strengths and weakness that will help in segmentation. An external search will also take place. We will obtain and analyze existing market assessment. Secondary research, also known as desk research, already exists since it has been collected for other purposes. Secondary (or desk) research uses data that has been collected for other objectives than your own i. e. it already exists. I consider some of them: ? ? ? ? ? ? ? magazines on Rice bran oil Web sites Informal contacts Business libraries Professional institutes and organizations Previously gathered marketing research Public records Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 19 Qualitative Research Given the exploratory nature of some aspects of the objectives, we will provide you with detailed qualitative information. Focused research will be used to explore and understand the attitudes of potential customers towards the new brand and subsequent quantitative research will be used to measure how widespread these attitudes are. The qualitative phase will probe the following: 1. How and where Rice Bran Oil is stored in the home? 2. The kinds of Rice Bran oil that are usually kept? 3. Rice bran oil of which households are aware? 4. What Rice bran oil is currently used for? 5. Which groups of people is most likely making use of this high-quality Rice bran oil? 6. The quantities they are likely to buy? 7. Whether they would be prepared to pay more for Spondhan? Population and Sampling We propose four groups with the following profiles: Group 1 North ABC1 Group 2 North C2DE Group 3 East C2DE Group 4 West BC1 Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 20 These will include: 1. Light users and heavy users. 2. Mix of middle class and higher class. 3. Health conscious and health un-conscious consumers. Procedure of Qualitative Research: We will need to introduce the product and because we have the opportunity to do so, we intend to describe, and then show, the product along with likely competitors. One issue here is that of packaging, which could be an important variable. The skilled moderator will ensure that this does not become a distraction. Quantitative Research: We propose to carry out a telephone study using a questionnaire. This has been chosen as a cost-effective way of contacting relevant responders. Personal interviewing would go out-side your budget. We have not proposed a postal study or online approach because we fell that the telephone gives us the opportunity to select people accurately and swiftly. This gives an assurance of achieving the desired number and type of respondents. Population and sampling: We have made the decision to carry out 200 interviews in households of different size. This will give a spread of responses and the opportunity to identify interesting differences. It will be with the person mainly responsible for the household shopping. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 21 We have set interlocking quotas as follows: Household size 1 2 3 4+ Total Male 25 25 25 25 100 Female 25 25 25 25 100 Total sample 50 50 50 50 200 Procedure of Quantitative Research: The questionnaire will be developed and sent to Spondhan Rice bran Oil Ltd for approval. The questionnaire will prove the following: . How and where Rice Bran Oil is stored in the home? 2. The kinds of Rice Bran oil that are usually kept? 3. Rice bran oil of which households are aware? 4. What Rice bran oil is currently used for? 5. What size of packet they want to buy? 6. What is the amount of customers currently used Rice bran oil? 7. Which pricing strategy is most appropriate for all cl asses of consumers? 8. What are the distribution costs? 9. How many time consumers want to purchase oil in a month? 10. How many consumers are informed about Spondhan Rice Bran Oil? Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 22 Sampling Here in marketing research of market expansion of Spondhan Rice bran Oil Ltd, I have to use simple random sampling because it is the easiest probability sampling method to understand. It will serve as a vehicle for introducing some of the more complicated ideas involved in drawing inferences from sample. Selected consumers who are using Spondhan Rice bran Oil as a sample type and also select 80 populations as my sample size. Fieldwork For accomplishing the research process on market expansion strategy of Spondhan Rice bran Oil Ltd, I always try my best effort to collect the information accurately. I have done my field work in Lalmonirhat Dinajpur city as Spondhan Rice bran Oil Ltd want to enter into there. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 23 Data Analysis and Interpretation The method of analysis that we opted for are MULTI DIMENSIONAL SCALING (MDS) and CONJOINT ANALYSIS. The reason is because Spondhan Rice bran Oil Ltd is a new company so these methods can assist us in understanding what perceptions the customers have about the products and which is the main driver that is determining the purchase decisions. It’s important to determine how Spondhan Rice Bran Oil is perceived as compared to its competition. How do people view the brand in terms of its offering, price and quality? The most important problem here is of positioning its offerings in an interpretable multi dimensional space, for which Multi dimensional scaling is used. Today in different places like schools, restaurants, movie theatres etc. Another research technique that we would use is the conjoint analysis where we would administer this technique to a smaller sample size of 20 to 30 people. In analysis of demand for Rice bran Oil of Spondhan Rice bran Oil Ltd, I have figured out those highest consumers whose class or group is middle and Higher. In addition, highest 40% consumers are post-graduate who aware about health, 27. 5% are graduate who want to maintain a sound body. Among the consumers 86. 25% are higher class and 13. 75% are middle class. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 24 Reporting Following the qualitative section of the research, an interim presentation-report will be submitted. This will be followed by a meeting with Spondhan Rice Bran Oil Ltd to discuss the stage of the research. An outline Power point presentation will be created. Once this has been approved, there will be a formal presentation of all finding along with conclusions drawn. Three copies of a report summarizing the finding on all phases of the research will then be submitted . three sets of tabulations will also be provided. It is our normal practice to provide transcripts of the interviews, but these can be provided at extra cost, available on request. Reporting Requirements 1. PowerPoint presentation is required. 2. Physical presentations are also required. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 25 Cost and time The table below indicates our suggested timeframe for the project. This meets the deadlines set out in the brief. When this is underway, we will send weekly progress reports in the form of e-mails at 12 noon every Friday. This allows us to summarize the week’s work and gives us the opportunities of the weekend to put into place any modifications you might suggest. Please note that there are overlapping periods; these have been carefully studied to ensure that your deadlines are prospected. Timing is tight, so if we are to conduct the research to match the deadlines you provided, we would require sign-off within the next two weeks. Our timetable can be applied to the new requirements. Week 1-4 4-6 7 8 9 10 11-12 12-13 14 16 19 activity Desk research Qualitative fieldwork Qualitative/desk research report available Questionnaire development Pilot (n=15) Pilot debriefing Quantitative stage(n=200) Coding and data preparation analysis Presentation Final report available Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 26 Appendices Appendix 1: Time Requirements Sample Process Location framed: Three districts of Bangladesh; Time needs for the sampling process: a) Time necessary to perform the selection of the population and the sample: 1 week; b) Time necessary to send the questionnaire and allocated time for response: 1 month; c) Time necessary to select participants, send RSVPs and schedule the focus groups: 1 Month. Whereas task b) obviously follows task a), tasks b) and c) can be performed simultaneously. Appendix 2: Sample Questionnaire PART A) Question 1 Is this the first time that you purchase Rice Bran oil? ? YES ? NO Question 2 If yes, how many times you have purchased? ? ONCE ? TWICE ? THREE TIMES ? FOUR TIMES ? FIVE TIMES ? OVER FIVE TIMES Question 3 If this is not your first visit in the area, when was your last visit? YEAR ________ MONTH ________ Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 27 Question 4 How long you purchase Rice Bran oil till last transaction? ? 3 days before ? 2-5 days before ? 6-10 days before ? More days before Question 5 From where did you purchase? Super market ? Grocery market ? Beside stores Question 6 How did you hear about Rice bran oil before you purchase? ? BROCHURE ? RECOMMENDATION ? WORD OF MOUTH ? TOURIST INFORMATION CENTER ? TRAVEL EXHIBITION ? NEWSPAPER or MAGAZINE ? FRIENDS or RELATIVES (PART B) Question 7 Do you have any problems finding information about Rice Bran oil ? YES (Specify) ________________________________________________ ? NO Question 8 Did you experience any problems when purchasing and using Rice Bran oil? ? YES (Specify) _________________________________________________ ? NO Question 9 Did you satisfy with our product? ? YES, EXCELLENT ? YES, GOOD ? REASONABLY ? NOT REALLY Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 28 ? DO NOT KNOW Question 10 Do you plan to purchase regularly? ? YES ? NO ? DO NOT KNOW Question 11 Gender ? FEMALE ? MALE Question 12 Which age category do you fall in? ? UNDER 20 ? 20 – 24 ? 25 – 29 ? 30 – 39 ? 40 – 49 ? 50+ Question 13 What is your marital status? ? MARRIED ? SINGLE ? WIDOWED ? DIVORCED/SEPERATED ? OTHER Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 29 Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Essay Example Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Essay Ferdush Rahman Associate Professor Department of marketing Begum Rokeya University,Rangpur. Subject: Prayer for accepting Assignment. Sir I would Like to inform you that I have been prepared this Assignment on marketing Research Proposal which you assigned me. I prepared this Assignment according your direction. I, therefore, pray and hope that you would be kind enough to accept my Assignment and oblige thereby. Your most obedient pupil Md. Raki Miah ID:0907005 4th Year 1st Semester Department of marketing Begum Rokeya University,Rangpur. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 5 In the beginning, I would like to express my gratitude to Almighty Allah for giving me opportunity to prepare this Marketing Research Proposal. Then, I thank my honorable course teacher Md. Ferdush Rahman to provide help and giving instructions to fulfill the term paper accurately. Our course teacher tries his best to make the course interesting. I am really grateful to our teacher for giving us the opportunity to match up the text knowledge with practical field. I also thank my senior brothers who provide me some important information to prepare my term paper. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd We will write a custom essay sample on Marketing Research Proposal on Spondhan Rice Bran Oil Ltd specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Research Proposal on Spondhan Rice Bran Oil Ltd specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Research Proposal on Spondhan Rice Bran Oil Ltd specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Page 6 S. L 01 02 03 04 05 06 07 08 09 10 Elements Executive summary Background Problem definition/objectives of the research Approach to the problem Research design Fieldwork/data collection Data analysis Reporting Cost and time Appendices Pages 08 09-10 11-13 14-16 17 18-23 24 25 26 27-29 Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 7 Executive Summary The proposed research aims to measure the Spondhan Rice bran Oil brand’s possibility to enter into the whole market in Bangladesh and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the Different Districts in Bangladesh different by age, income, location and personal preferences for edible Oils. The population will be selected randomly by a computer by using the grocery store loyalty programs members as reference. The extent of the research is wide enough to ensure that the survey will give us a framework for taking decision whether entering new market or not. A questionnaire will be administered to the selected sample by mail and the results will be collected and analyzed by mail and personnel. The criteria under which each question of the questionnaire has been conceived cover the main concerns for the company. For example, does the consumer perceive PepsiCo as provider of healthy drinks or not?. The research also highlights the main possible outcomes of the survey. For each type of result, the research has already identified a strategic direction the company should take. The research is extensive enough to provide a comprehensive understanding of the brand perception. The accuracy of the research is ensured by the size of the sample, the techniques applied, and the different features of the research – which covers both qualitative and quantitative aspects. The research might suffer typical problems of any research as related to personal bias of the surveyed population. Surveyed people in fact may have issues that can prevent them from answering accurately to the questionnaire and this possibility has been already addressed by designing the questionnaire in the easiest and less embarrassing possible way. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 8 Background Spondhan Rice bran Oil Ltd has established on 2010 in Rangpur. From the establishment, this company supplied Rice bran oil in Rangpur, Bogra, Dinajpur. Due to quality and innovative product of oil in our country, Spondhan clearly place a position in the minds of consumers. For reducing dependability on import of different edible oils and using bran of rice which may be waste or used as food of cow, Spondhan has initiative to produce Rice Bran Oil which is very healthy and pure, natural than other oils. Spondhan Rice Bran Oil Ltd has an ambition to become a market leader in the supply of Rice Bran oil. Rice Bran Oil is valueable to human body,both inside and out side. It eases dry skin and helps to keep the heart healthy. Major compitiors are Mastard Oil and Sayabin Oil;the advantage of Rice Bran Oil is that It has a shelf life of up to a year and low colestoral. There are many advantages that can be probed in the rearch. In Bangladesh,Spondhan supply the oil to higher class customers in Dhaka,Bogra,Rangpur. Spondhan is now considering the possibility of offering to the general customers that is all classes of customers at the same quality Rice bran Oil that It currently suppies to Higher class customers. The company has experience of the amrket segment in some districts of bangladeh. I have been approached to find out the possibility of market expansion of Spondhan Rice Bran Oil. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 9 Spondhan Rice bran Oil Ltd’s corporate mission is to be the leading domestic consumer products company with primary focus on convenient foods and oils. Due to growing demand from our customers, consumer advocacy organizations and heavy political pressure to add â€Å"healthier† Rice bran Oil products to our portfolio. If we seek to achieve our mission, we must consistently measure our brands perception of being healthy to target consumer markets. If we do not, we will fail to meet the growing demand from our customers for new innovative and healthy oil products. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 10 Problem Definition or Statement Given that Spondhan Rice Bran Oil Ltd wants to expand its current market to the all over the country and sales volume, Spondhan Rice Bran Oil Ltd must identify possible new target customers or possible new strategies to increase the revenue coming from current sources. While generating this revenue, costs need to be allocated at an optimal level as well. Spondhan Rice Bran Oil Ltd has the potential to differentiate itself in many ways and go in many different directions, so understanding the key target markets will be very important as well as establishing a clear vision as to which direction the company should head to in the future. Spondhan has to find out ways for defining marketing process, defining marketing strategy, understanding marketing environment, selecting pricing strategy, taking marketing communication strategy. As Spondhan Rice bran Oil Ltd wants to reach all classes of customers in Bangladesh, so it has to formulate a market expansion strategy which directs how to appeal to the target customers. For preparing this strategy, this research will be conducted. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 11 Objectives of the research The overall objectives is to examine attitudes to the use of Rice Bran Oil of the all classes of customers in Bangldesh. 1. To examine how Oil s are used in domestic setting. 2. To identify attitudes to Spondhan Rice Bran Oil and Competing brands. 3. To determine promotional platforms that can be used to launch Spondhan Rice Bran Oil in the Whole country. We have detaied further areas beneath each objectives: 1. To examine how Oil s are used in domestic setting: This objective would seek to follow the Oil from arrival in the home until it is consumed or discuposed of in same other way. It will find how many households keep Rice bran Oil in the home and what kinds of Rice Bran Oil are usully kept. it will look at what Rice bran Oil is currently used and perhaps most importantly,it will ttempt to identify what should constitute the target audience. . To identify attitudes to Spondhan Rice Bran Oil and Competing brands: This objective would seek how consumers perceive Spodhan Rice bran Oil. It would seek to go beyond the practical uses. it will need to introduce the product and discover which groups pf people are most likely to make use of the highquality Rice Bran Oil. This should give indications of the quantities they are likely to buy amd whether thay would be prepared to pay mpre for Spondhan. It will Find what other kinds of Rice bran Oil housholders are aware of. It will look at both spontaneous and prompted awareness. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 12 3. To determine promotional platforms that can be used to launch Spondhan Rice Bran Oil in the Whole country: This objective is far more exploratory and will help to discover what appeals to the most promising segments for the brand. here I ant to find out promotional tools oto be used for informing, remaindering, persuading customers. How to reach to customers that will be determines in this objecctive. The proposed reseach will have three atages. the first stsge will be to inspect ezisting souces to uncover usage figures and any usefull infoemation. he second atage will invole qualitatiove reseach to provide in-depth information on Rice Bran Oil usage in the home,attitudes to Oil and the possibilies for the use of Rice Bran Oil’ this will help to design the questionnaire to be used in the third stage. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 13 Approach to problem As our problem is to is to increase market share, I have take some steps to capture more market. Currently Spondhan supply only three districts in Bangladesh. After launching their product in the market, it is noticeable to that demand will increase day by day. The upward movement of demand of their product indicates that there is possibility to capture more market in future. Hereby, I present an analytical model which indicates the next 4 year sales of Spondhan Rice Bran Oil. 7 6 5 4 3 2 1 0 1st Year 2nd Year 3rd Year 4th Year First 4 month Next 4 Month Last 4 Month Figure: Forecasting of sales for the next 4 year. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 14 Next 1st year our estimated sales will be 3. 5 billion from first 4 month of this year. But next 2nd year our estimated sales will be 4 billion from last 4 month of this year which indicate that about 0. billion sales increase within two year. Next 3rd year our estimated sales will be 4. 4 billion from first 4 month of this year. But next 4th year our estimated sales will be 6 billion from last 4 month of this year which indicate that about 1. 6 billon sales increase within two year. As our estimated sales will be 6 billion within next 4 year, so Spondhan Rice bra n Oil Ltd has to enter into new markets. Dinajpur 1st year entering 4 year enter th Kurigram Market of Spondhan Lalmonirhat 2nd year entering Nilfamari 3rd year entering Figure: Diagram of Spondhan’s new markets. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 15 Our proposed entering path to new markets is show in the above diagram. First year Spondhan should entering into Dinajpur District. Next Lalmonirhat, Lilfamari, kurigram district respectively. Since, Spondhan has limited capital, so it should expand market with small coverage considering their capability and strengths. If they are success in entering the above market, then it should select new market to entrance. After analyzing the macro and micro environment, Spondhan can make a companywide strategic planning for the next four year. As environment is very changing, consumer’s taste, preference, behavior, buying pattern are changing rapidly. For sustain in the market with competitors Spondhan Should carefully monitoring environment time to time. For increasing sales Spondhan might understanding and capturing customer value. Selecting appropriate pricing strategy for new markets is very important in this regards. As Spondhan Rice bran Oil is edible oil, so the consumers of this product stay in the remote areas of selected markets. For reaching to the consumers, Spondhan should managing marketing channels; delivery customers value at right time. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 16 Research Design A research design is the specification of methods and procedures for acquiring the information needed to solve problems. Designs may be identified as exploratory, descriptive and causal. I have used exploratory research for marketing research of market expansion of Spondhan Rice bran Oil Ltd which is based on nature because exploratory research is used to gain ideas and insight to define the problem and suggest hypotheses. It is particularly helpful in breaking broad, vague problem statements into smaller, more precise problem statements. I have also design this research in statistical method because the method usually implied a â€Å"survey† is referred to. These techniques are used to analyzing the data collected by interviewing. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 17 Data collection methods I have collected two main sources of data primary and secondary. Primary Research Primary research is conducted from scratch. It is original and collected to solve the problem in hand. There are many was to conduct primary research. I consider some of them: ? ? ? ? Interviews Telephone Interviews Face-to-face Interviews The Internet Secondary Research Our search of secondary sources will be carried out to refine the objectives and provide lines of enquiry for the next stages. Specifically, the desk research phase will gather information on national usage of Rice Bran Oil over the last five years. This trend data should give a useful indication about the status of the marketplace. At this point, we must also generate a list of brand names about uncover any pertinent information on competing brands that may be useful in the next stages of the research. The desk research will attempt to establish the following: 1. How many households keep Rice Bran Oil in the home? 2. What kinds of Rice bran Oil are usually kept? 3. What is Rice bran Oil currently used for? 4. What prices are charged? Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 18 5. What bottle size is used? 6. What promotions are currently used? 7. Who should be the target market? Procedure of Desk Research The search will begin internally with Spondhan; we should ask that you to allow us to consult personnel who may have access to records. We would brief them on the requirements of the research and we would expect to hold three meeting for this purpose. The sales team mentioned in the brief may be part of this. We would expect access to: internal reports on current marketplace; information on distributors; information of retailers; correspondence with customers; regional buying patterns; any complaints. These will all be indicative of the likely demand of current marketplace and will indicate strengths and weakness that will help in segmentation. An external search will also take place. We will obtain and analyze existing market assessment. Secondary research, also known as desk research, already exists since it has been collected for other purposes. Secondary (or desk) research uses data that has been collected for other objectives than your own i. e. it already exists. I consider some of them: ? ? ? ? ? ? ? magazines on Rice bran oil Web sites Informal contacts Business libraries Professional institutes and organizations Previously gathered marketing research Public records Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 19 Qualitative Research Given the exploratory nature of some aspects of the objectives, we will provide you with detailed qualitative information. Focused research will be used to explore and understand the attitudes of potential customers towards the new brand and subsequent quantitative research will be used to measure how widespread these attitudes are. The qualitative phase will probe the following: 1. How and where Rice Bran Oil is stored in the home? 2. The kinds of Rice Bran oil that are usually kept? 3. Rice bran oil of which households are aware? 4. What Rice bran oil is currently used for? 5. Which groups of people is most likely making use of this high-quality Rice bran oil? 6. The quantities they are likely to buy? 7. Whether they would be prepared to pay more for Spondhan? Population and Sampling We propose four groups with the following profiles: Group 1 North ABC1 Group 2 North C2DE Group 3 East C2DE Group 4 West BC1 Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 20 These will include: 1. Light users and heavy users. 2. Mix of middle class and higher class. 3. Health conscious and health un-conscious consumers. Procedure of Qualitative Research: We will need to introduce the product and because we have the opportunity to do so, we intend to describe, and then show, the product along with likely competitors. One issue here is that of packaging, which could be an important variable. The skilled moderator will ensure that this does not become a distraction. Quantitative Research: We propose to carry out a telephone study using a questionnaire. This has been chosen as a cost-effective way of contacting relevant responders. Personal interviewing would go out-side your budget. We have not proposed a postal study or online approach because we fell that the telephone gives us the opportunity to select people accurately and swiftly. This gives an assurance of achieving the desired number and type of respondents. Population and sampling: We have made the decision to carry out 200 interviews in households of different size. This will give a spread of responses and the opportunity to identify interesting differences. It will be with the person mainly responsible for the household shopping. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 21 We have set interlocking quotas as follows: Household size 1 2 3 4+ Total Male 25 25 25 25 100 Female 25 25 25 25 100 Total sample 50 50 50 50 200 Procedure of Quantitative Research: The questionnaire will be developed and sent to Spondhan Rice bran Oil Ltd for approval. The questionnaire will prove the following: . How and where Rice Bran Oil is stored in the home? 2. The kinds of Rice Bran oil that are usually kept? 3. Rice bran oil of which households are aware? 4. What Rice bran oil is currently used for? 5. What size of packet they want to buy? 6. What is the amount of customers currently used Rice bran oil? 7. Which pricing strategy is most appropriate for all cl asses of consumers? 8. What are the distribution costs? 9. How many time consumers want to purchase oil in a month? 10. How many consumers are informed about Spondhan Rice Bran Oil? Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 22 Sampling Here in marketing research of market expansion of Spondhan Rice bran Oil Ltd, I have to use simple random sampling because it is the easiest probability sampling method to understand. It will serve as a vehicle for introducing some of the more complicated ideas involved in drawing inferences from sample. Selected consumers who are using Spondhan Rice bran Oil as a sample type and also select 80 populations as my sample size. Fieldwork For accomplishing the research process on market expansion strategy of Spondhan Rice bran Oil Ltd, I always try my best effort to collect the information accurately. I have done my field work in Lalmonirhat Dinajpur city as Spondhan Rice bran Oil Ltd want to enter into there. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 23 Data Analysis and Interpretation The method of analysis that we opted for are MULTI DIMENSIONAL SCALING (MDS) and CONJOINT ANALYSIS. The reason is because Spondhan Rice bran Oil Ltd is a new company so these methods can assist us in understanding what perceptions the customers have about the products and which is the main driver that is determining the purchase decisions. It’s important to determine how Spondhan Rice Bran Oil is perceived as compared to its competition. How do people view the brand in terms of its offering, price and quality? The most important problem here is of positioning its offerings in an interpretable multi dimensional space, for which Multi dimensional scaling is used. Today in different places like schools, restaurants, movie theatres etc. Another research technique that we would use is the conjoint analysis where we would administer this technique to a smaller sample size of 20 to 30 people. In analysis of demand for Rice bran Oil of Spondhan Rice bran Oil Ltd, I have figured out those highest consumers whose class or group is middle and Higher. In addition, highest 40% consumers are post-graduate who aware about health, 27. 5% are graduate who want to maintain a sound body. Among the consumers 86. 25% are higher class and 13. 75% are middle class. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 24 Reporting Following the qualitative section of the research, an interim presentation-report will be submitted. This will be followed by a meeting with Spondhan Rice Bran Oil Ltd to discuss the stage of the research. An outline Power point presentation will be created. Once this has been approved, there will be a formal presentation of all finding along with conclusions drawn. Three copies of a report summarizing the finding on all phases of the research will then be submitted . three sets of tabulations will also be provided. It is our normal practice to provide transcripts of the interviews, but these can be provided at extra cost, available on request. Reporting Requirements 1. PowerPoint presentation is required. 2. Physical presentations are also required. Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 25 Cost and time The table below indicates our suggested timeframe for the project. This meets the deadlines set out in the brief. When this is underway, we will send weekly progress reports in the form of e-mails at 12 noon every Friday. This allows us to summarize the week’s work and gives us the opportunities of the weekend to put into place any modifications you might suggest. Please note that there are overlapping periods; these have been carefully studied to ensure that your deadlines are prospected. Timing is tight, so if we are to conduct the research to match the deadlines you provided, we would require sign-off within the next two weeks. Our timetable can be applied to the new requirements. Week 1-4 4-6 7 8 9 10 11-12 12-13 14 16 19 activity Desk research Qualitative fieldwork Qualitative/desk research report available Questionnaire development Pilot (n=15) Pilot debriefing Quantitative stage(n=200) Coding and data preparation analysis Presentation Final report available Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 26 Appendices Appendix 1: Time Requirements Sample Process Location framed: Three districts of Bangladesh; Time needs for the sampling process: a) Time necessary to perform the selection of the population and the sample: 1 week; b) Time necessary to send the questionnaire and allocated time for response: 1 month; c) Time necessary to select participants, send RSVPs and schedule the focus groups: 1 Month. Whereas task b) obviously follows task a), tasks b) and c) can be performed simultaneously. Appendix 2: Sample Questionnaire PART A) Question 1 Is this the first time that you purchase Rice Bran oil? ? YES ? NO Question 2 If yes, how many times you have purchased? ? ONCE ? TWICE ? THREE TIMES ? FOUR TIMES ? FIVE TIMES ? OVER FIVE TIMES Question 3 If this is not your first visit in the area, when was your last visit? YEAR ________ MONTH ________ Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 27 Question 4 How long you purchase Rice Bran oil till last transaction? ? 3 days before ? 2-5 days before ? 6-10 days before ? More days before Question 5 From where did you purchase? Super market ? Grocery market ? Beside stores Question 6 How did you hear about Rice bran oil before you purchase? ? BROCHURE ? RECOMMENDATION ? WORD OF MOUTH ? TOURIST INFORMATION CENTER ? TRAVEL EXHIBITION ? NEWSPAPER or MAGAZINE ? FRIENDS or RELATIVES (PART B) Question 7 Do you have any problems finding information about Rice Bran oil ? YES (Specify) ________________________________________________ ? NO Question 8 Did you experience any problems when purchasing and using Rice Bran oil? ? YES (Specify) _________________________________________________ ? NO Question 9 Did you satisfy with our product? ? YES, EXCELLENT ? YES, GOOD ? REASONABLY ? NOT REALLY Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 28 ? DO NOT KNOW Question 10 Do you plan to purchase regularly? ? YES ? NO ? DO NOT KNOW Question 11 Gender ? FEMALE ? MALE Question 12 Which age category do you fall in? ? UNDER 20 ? 20 – 24 ? 25 – 29 ? 30 – 39 ? 40 – 49 ? 50+ Question 13 What is your marital status? ? MARRIED ? SINGLE ? WIDOWED ? DIVORCED/SEPERATED ? OTHER Marketing Research Proposal on Spondhan Rice Bran Oil Ltd Page 29